Running an ebusiness can be very time-consuming. It doesn't end after you've built your own website. Aside from attracting quality traffic, you also need to build your own list, publish your ezine, write and distribute short ebooks, follow-up with your potential clients, launch link building campaigns... the list is endless. This is the reason why more and more internet marketers are looking for ways to automate their tasks. Most of these people (myself included) are using autoresponders among other tools for example. One of the most popular and effective internet marketing tools these days is article marketing. It's the process of distributing information online to build links, authority, and that much-needed traffic. But manually writing and distributing articles can take a lot of time. This is the reason why article marketing automation tools were invented. First, there are article spinning software. They will help you create several articles using the same information. Although they're not really effective in building authority (most of the products of these tools are not of high quality), they can produce hundreds of articles in minutes. Automatic submission tools were also invented. In here, you'll upload your articles and create a list of the blogs and directories where you want your articles to be published. With few clicks on your mouse, your articles will be distributed in few minutes. That will surely help you save a lot of time. Do they really help? At some level, yes. If you're able to produce a lot of articles using spinning software, you'll most likely to build more links. However, if you want better results; if you want people to really read your articles and later on, consider you an authority in your niche, it's best if you have your articles written by a human being. You see, you need to give your readers solid reason to like and trust you. Using articles that do not make any sense will not help you with this. The case for automatic submission tools is different. Since the quality of your articles is not affected, these tools can really help you get great results in as little time as possible. Verdict What I recommend is to avoid using article spinning software as much as possible. Find time to write your own articles. If that's not possible, hire reliable, talented ghostwriters who can do the legwork for you. If there is something that you need to sacrifice, that will not be the quality of your articles. On the other hand, I don't see anything wrong in using submission software. But make sure that the directories where you want to publish your articles do not have anything against these tools. You see, due to spam issues, some directories are only accepting manual submissions. So, read the terms of service of these directories first before using any automation tools.
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