When the typical person starts a direct sales business, there is a very predictable pattern: They call all their friends, have a couple of get-togethers and sell a couple of products. After a couple of parties, people are no longer showing up and no longer buying product and the person gives up. The reason people fail so often in the direct sales business is that they forget the business model the entire industry was built on. In one word, that model was 'fun'. Hosting fun events causes would-be customers to return and makes fellow team members feel more involved. Keep Customers Coming Back To Home Shows Traditional advertising says that your average consumer must be exposed to an advertising message 7 times before making the commitment to actually buy. You see this played out every day - If you watch 2 hours of television on one channel, think how many times you will see a certain commercial repeated over and over. Now, if someone does not enjoy your events and chooses not to return after 1 or 2 times, it's clear that you never get to that magical 7 exposures. Yes, you'll still make sales because the 7 exposures is an average (and let's face it, some people will buy because they don't want to look you in the eye otherwise). These sales though, aren't a viable business. Now, if you're hosting interesting gatherings that people actually look forward to and invite friends as an entertaining night out, imagine how much better sales will be as returning friends are exposed to the products over and over. Make Your Direct Sales Show FUN Too many people think of the gatherings as a "demo." No one on the planet has ever been excited to see a demo. The easiest way to inject fun into this boring concept is to add a party theme. If you sell cooking utensils, don't just call people asking them to attend a demo, why not invite them to Tex/Mex night? How about a slumber party theme? Just the girls having a night out! Get them excited. Offer a prize for the person who brings the best recipe. A demo is a lot of people watching while one person tries to get them to buy something. Having them get involved in a theme, using the products and thinking how handy the products would be for their own lives changes the entire landscape of the event. Direct Sale Fun Is Key To Direct Sales Success Everyone wants to have fun. When you can get people to associate having a good time with whatever product you represent, your chances of success in the business go through the roof. Make sure that your direct sales business shows are fun and you will increase your direct sales cash flow.
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