From scratch, just 8 months time, sales distribution network to achieve 50 million yuan from 0, which for the special steps (China) limited company, is a sort of a small miracle. "A lot of Jinjiang also e-commerce business as a dumping-of-season clean-up inventories of goods and exports, lack of overall planning and strategic level. Due to lack of overall planning, line of goods and online sales of goods will often appear contradictory, the problem a lot. "However, special steps are not. Special emphasis on further e-commerce, and e-commerce rose to the height of corporate strategy. Special step after research found that high school students, college students as the main ethnic group of online shopping on the Internet willing to buy inexpensive strange new products, e-commerce companies can not only expand sales channels, but also to cultivate brand awareness among young people, consumer experience with the network and they can spread the brand, enhance the brand. Distribution platform in the choice of Taobao, the special distribution of the initial steps to image distribution, micro-distribution-based, but the problem is that many distributors While hanging in their official web site of the product images, but not purchase from the special steps, but select products from other sources. To solve this problem, Taobao distribution platform system was upgraded and improved, the introduction of a key into the official online shop shop function, that as long as consumers in the distributor's website after the order from top to bottom, it will automatically step into the special official website, order directly from the official website, the database is directly deducted Xtep official database. "One key to import the official website there will be an official network number, the system will automatically play up, so that you can identify is not the official website of the sources, who from the official website out of the commodity, in search has a weighted, so this function after the release to resolve the 70 % of the image distribution of the problem of fraud. "Zhong Tao said.The company said Li Ning, due to the impact of wages and raw material costs are expected to rise 20% this year, the average cost, there will be a double-digit price increases. Zhang Zhiyong, CEO of the company said that this year the Group's overall wage costs accounted for 7.5% -8% of income, to maintain the same level as last year, wage costs are still manageable. But there was upward pressure on prices of raw materials, cotton prices have risen twice, and the company can lock in future prices of raw materials, 8 months, he expects the cost of this year will rise 20% on average. But the pictures scattered distribution alone is not enough, special steps again focused on cultivating a network of distribution that, and the distribution network to set a higher eligibility threshold, requiring specialized services team of special distribution of the number of steps more than 20, have a special pre sale, logistics, marketing team, the warehouse area of ??100 to 500 square meters, 30 million bond to pay in advance. Despite harsh conditions, the final special step is one of the 30 selected have some experience in network distribution network of dealers as a special step dealer. "We will have dealers on-line certification, required uniform shop decoration, the official website to provide a unified picture, so orderly, unified visualization of each contract dealers marketing guide for marketing their products on a single advantages of the project will match the quality of goods corresponding to them, enhance their competitiveness. "Zhong Tao said.
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