How do you get customers to buy from you when you've just met them? Oil and Water don’t mix do they? A functioning engine needs oil and water, but it doesn’t need them together. So what does this have to do with how to get customers to buy from you? Networking (social activity) and “selling” your business product or service doesn’t mix either – they are two totally different activities, yet I see uneducated “marketers” do it all the time, trying to get customers to buy from them. If you are in business you probably have a social media profile somewhere whether it be Facebook, Twitter, Better Networker or any of the other market leading social meda sites. Daily you may get “friend requests” of people who you don’t know personally, so how do you then feel when 2 seconds after accepting their friend request and writing them a nice little note to say hi, you get a message straight back telling you to go check out their blog or their product? Do you think this is how to get customers to buy from you? What if you are working “offline” and you go to a party or social group where you know there is a chance to meet lots of entrepreneurs who you know would be great prospects for your business. As you walk over to a group of people to introduce yourself, someone steps forward, asks you what business you’re in, barely waits for an answer and then tells you exactly how good THEIR opportunity or product is and lists all the features of the business or product. Do you think this is how to get customers to buy from you or join you in a business? NO???? So why do people do this? How to get customers to buy from you… Here’s some tips on how to talk about your business in a social or networking situation. Prepare yourself a 1 minute speech on your business – master it so that you can say it without having to worry about what you are saying. Now here’s the key to attracting people to you like a magnet that will get customers to buy from you or be interested in your opportunity. When someone asks you what it is that you do – your response needs to be intriguing. If you answer, I’m an office worker or a Manager, or an Accountant what else can they say other than “oh – who for?” So – how do we make this intriguing? Think about the benefits of what you do and what your job “fixes” for people. How is it that you “help” people and more importantly what is the end result of someone you have helped? So if you are an office worker you could say “well you know how sales people hate doing paperwork because they want to be out selling? Well what I do is show them how to use a system that automates much of their paperwork so that they can be out bringing in new customers for the business – it makes them much happier which is always good for salespeople and it works for the business because we can produce some great reports” Do you see how much better that sounds? Think about what problem you are solving in your business for your target market. When someone asks me what I do I say “ Well you know how the biggest problem that businesses face today is getting new customers / (or prospects for a Network marketing opportunity)? Well what I do is show home or small business owners how to generate their own leads online by using a simple system that they can implement straight away”. Remember people are interested in the benefits NOT the facts – people only ever think about themselves and the benefits they will get whenever they are being “sold” to. Andy Bounds – author of “The Jelly Effect” takes this a step further by saying that the secret of how to get customers to buy from you is the “after effect”. The “after effect” of what I do is that people can have prospects appearing in their email in-box rather than having to go out looking for them. Start listing the “benefits” of your product or service and the “after effects” and practice saying them so that when you are asked what you do, you can come up with an intriguing answer. Oil and Water don’t mix – Neither does social networking and “selling” – Get it right!
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