Toxic memory foam move over, there is a new kid in town. Eco Sense "green" memory foam is not only eco-friendly but casts one of the lowest carbon footprint of any other foam made in North America. The 100% castor plant based foam is much different than other so called "green memory foam" because those are soy based foams. Brazil is a major exporter of soy and is destroying the rain forests in order to make room for this lucrative crop. Where's the eco-friendliness in that? I've been screaming about the health issues that have been reported over and over again with typical tempur-type memory foams for years now. My company specializes in latex foam mattresses for that very reason, the all natural design. Latex foam has always been dwarfed by the huge demand for memory foam thanks to the late night marketing efforts of those Swedish foam manufacturers. All one has to do is www.google.com memory foam complaints and there will be thousands to choose from. Finally someone has answered the bell and came out swinging. As we all know, memory foam is hot to sleep on. The air gets trapped and reflects your body heat back at you. Great if you live in Alaska. Not so great if you live in Phoenix like myself. The other big complaint is the smell. Overwhelmed by the petrochemicals that have been trapped inside the plastic and carton will you be when your new bed is delivered. Most memory foam manufacturers will warn you to let it air out for a couple of days before sleeping on it. WHAT? The new Eco Sense memory foam has none of those drawbacks but yet retains all the benefits memory foam lovers have come to expect. This new eco-friendly memory foam is made of 100% castor plant which grows in semi-arid regions like Africa. The by-products are used to feed hungry cattle in those areas. It is manufactured in facilities using activated carbon scrubbers which leaves one of the smallest carbon footprints in North America. When soy based foams were introduced everyone was quick to claim this as the answer to "green foam" technology. Soy is one of Brazil's largest exports and to make room for more crops they are destroying the rain forests! Where's the eco-friendliness in that? So now this new kid on the block, Eco Sense, is not only truly eco-friendly but also odorless and non-toxic. What really makes this product cool, pardon the pun, is the patented technology which offers 3 kinds of cooling. Dynamic Cooling, natural open-cell structure for flowing air movement my convection, allowing the bed to breathe and thus staying cooler. Latent Cooling, foam absorbs heat to foster more comfortable sleep. Greater heat conductivity, reduces heat capacity in mattress. The eco-friendly memory foam closes the deal with a 100% natural bamboo fiber zippered cover. The cover is anti-microbial, resists bacteria, dust mites and fungi, and is 100% biodegradable. It is 4 times more absorbant than cotton which means it will wick away moisture for a more comfortable sleep. Bamboo fibers are also softer than cotton and yet stronger than synthetics. This is NOT your mothers hot, toxic, tempur-type memory foam mattress. A new dawn has arrived in the mattress world. Copyright (c) 2009 Ken Hightower
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