Print This Article Post Comment Add To Favorites Email to Friends Ezine Ready

A Bumpy Yet Promising Road Ahead For China Footwear Industry

By: Janey Home | Business | Marketing


A Bumpy Road Ahead

Figures show the number of shoe making factories on the mainland increased from 20,000 to more than 30,000 between 2002 and 2006, but orders were much slower, leading to an irrational "price war", experts said.



Industry newcomers, most of them SMEs, were further hit by an unfavorable marketing environment that included the appreciation of the yuan, price hikes of raw materials, rising labor and land costs, the reduction of the export refund rate and revised policy on custom duty deposit, analysts said.



"The industrial reshuffle has just begun. More SMEs without core competitiveness will be washed out and those with better technology and sound internal governance will survive," Xinhua said.



The Unfavorable Factors Now Facing Shoe Industry

More Cost for Labors

The Uprising in RMB

Raw Material Price Keeping Rising

Foreign Anti-dumping Charges

America Sub-prime Mortgage

The â€Red Sea†Competition Within Shoe Manufacturers Themselves



Shoe Export Slows Down

Guangdong, a province in south China, exported 490 million pairs of shoes in January and February 2008, valued at USD 1.59 billion, decreasing 27.5% and 0.6% from one year before, citing customs statistics.



In the meantime, the average price of the exported shoes surged 37% year on year to USD 3.2 per pair. In the first month of 2007, the Beijing authorities reduced the export rebate rate in footwear products by 2 percentage points. The move has been further weighing on shoe makers, whose profit margin are not high, especially in the country's key footwear production base in the Pearl River Delta region, part of which are located in the province.



From September 2007, Guangdong's export of shoes began to fall, 18.5% year on year in November of the year and 20.3% and 35.7% in January and February 2008. Besides, in the first two months, the number of Shoes exporters in the delta decreased 1,855 year on year to 1,512, due to a rising renminbi, the US' subprime mortgage crisis and a rise in China's labor cost.



Footwear Industry Suffers from Anti-dumping Charges

The anti-dumping investigation carried out in 2005 by EU was followed by a recommendation of Italy, France, Spain and other countries to take measures against shoes exported by China and Vietnam.



It was in October 2006, that EU began to impose 16.5 and 10 percent anti-dumping tax on Chinese and Vietnamese leather shoes respectively.



This policy will expire soon in October 2008 but Italy has already urged EU to extend the anti-dumping measure.

Statistics from China Customs show that in 2007, the country exported around 180 million pairs of leather shoes to EU, which was a decline by 8.95 percent.



On the other hand, Vito Artioli, Chairman of Associazione Nazionale Comuni Italiani (ANCI) said that in 2007, the export of the shoes made by China and Vietnam to Italy declined by 15.4 percent, while, at the same time, the export of the shoes made by Macao and Cambodia increased by 72.8 and 90.7 percent respectively.



The request made by Italy was essentially on grounds that most of the shoes from Macao and Cabodia are actually made in China and Vietnam.



The Market is Promosing Concerning Female Fascination With Stylish Footwear

Shoes are an inexhaustible source of pleasure for most women.

Shoes Every Women Needs

FLATS: Daytime, comfortable shoes. Fashion notwithstanding, what you need rather than want is a trusty classic shoe - loafer, ballet pump and lace-up brogue all suffice.

HEELS: A low-heeled shoe or boot is good for daytime and a higher heel is awardrobe essential. I'd always pick astiletto heel as the most stylish, until you reach an age when it looks tarty or your feet simply won't oblige.

TRAINERS: Unfortunately for most women these are wardrobe staples, but opt for simple ones.

SANDALS: Go glamorous if you can justify it, but a few pairs of flip flops for the summer will suffice.

BOOTS: Ankle boots are the winter equivalent of flat shoes. Knee-high versions are indispensable in winter beneath skirts and over jeans.



Boots Series Are a Big Cake

Women need several boots to suit different occasions and clothing. Most of them feel wearing boots could enhance their beauty, and add scores to their temprement. Whether they have a great looking legs or not, they love to wear it, kind of like an addiction. Even in summer, there are still cooler boots to choose from, making women looking sexy and cool.



Boots are practical, warm and weatherproof but are less elegant than shoes and hard to look stylish in. Boots only look as good as the legs that wear them. This is true of boots worn with skirts or boots worn over skinny jeans - please, no, if you have piggy calves and bulging thighs. Boots with jeans are good. Cowboy boots with jeans can look great - sexy and chic without trying too hard - but only if you get the right jeans and boots. Slightly battered and faded on both counts. Boots are also an office-girl's winter staple, but not with skirt suits.



Four Manufacturer Bases of Footwear Industry in China

Guangdong Province

Many factories Close-downs is the must paid price for the industry transformation

Jingjiang City in Fujian Provice

Who will laugh at last? The â€red sea†competition condition for the sports shoe in Olympic 2008 is getting more and more fierce.

Jiangsu Province

Brand cultivating and promotion is the core



China Shoetec - an UFI Approved Trade Show

Dongguan China Shoes.China Shoetec is an UFI approved event and the only shoes fair in Dongguan of PR China. It is the best one-stop sourcing platform in Asia for middle-to-high end footwear, materials & machineries. Dongguan, being the production hub of middle-to-high end shoes in PR China, provided an ideal platform for shoes exhibition and it’s convenience to plan for factory visits after show. To facilitate buyers’ visit, Dongguan China Shoes will be held in the same period of Canton Fair, and free shuttle bus will be provided to ease the traveling.



Being the only UFI approved footwear event in Dongguan, Dongguan China Shoes has been renowned as the most important sourcing platform for middle-to-high end footwear, shining with the world’s largest footwear exhibition, GDS in Germany. The 7th edition of Dongguan China Shoes?China Shoetec, which will be held on April 16 †18, is expected for a greater scale: More than 600 exhibitors are going to participate, expected to attract 25,000 visitors, among which 7,000 are international buyers, exhibiting area will reach 25,000sqm.



New Opportunity Especially for Sports Shoes Market: Beijing 2008 Olympic Games

With the approaching of Beijing 2008 Olympic Games, more and more Chinese customers attend in various of sports, athletic sports gradually become one of the parts which can’t lack of in common people’s life, Sports Shoes market will be more and more larger. Besides townsman’s professional demand to sport shoes is advancing.



The influence of Beijing 2008 Olympic Games to science and technology content of sports shoes product. Nowadays the current of product with the same quality is more and more serious, who can keep ahead of technology and make out larruping and suitable product for customers, who will be favorite. Besides, sport shoes manufactures need improve professional capability, at the same time enclose with athletic sports requirement, via reduce cost to supply bargain gym shoes product for person.



Compared with burgeoning markets such as Vietnam and India, experts said China still has advantages in terms of cheap power and water supply, excellent infrastructure and an integrated industry.





Article Source: http://www.eArticlesOnline.com

About the Author:
Soucing products anywhere, anytime in www.Made-in-China.com.

Tags: ,

Please Rate this Article

 

Not yet Rated

Click the XML Icon Above to Receive Marketing Articles Via RSS!

Recent Related Articles From Marketing

  • Cheap Running Shoes
    By: Crystal | Aug 2nd 2007
    Read on and get a helpful insight before you're off to buying your shoes. In the arena of running shoes, it can be harmful when fashion wins over function. Most of us are dazzled by the huge selection of trail running shoes on the rack. They all look great, feel fine and cost a pretty packet. So, we end up walking out of th ... Read

  • Adidas Running Shoes, Shimano Triathlon Shoes: Purchase From Home
    By: Adam Peters.. | Feb 9th 2008
    Stick with one of the few top sources for great running shoes or triathlon shoes and be sure you are getting the genuine article. Read

  • How To Choose A Pair Of Sports Shoes
    By: Gen Wright | Mar 10th 2009
    You need to know how to choose a pair of sports shoes for a few reasons. Firstly, sports shoes can be costly these days. A branded pair of sports shoes can cost as much as several hundred dollars. Read

  • The Influence Of Beijing 2008 Olympic Games To Chinese Sport Shoes Market
    By: bpwork.com | Jan 20th 2008
    With the approaching of Beijing 2008 Olympic Games, more and more Chinese customers attend in various of sports, athletic sports gradually become one of the parts which can't lack of in common people's life Read

  • Nike Shoes-the Best Shoes In The Sports World
    By: jiangyingying | Apr 1st 2010
    In the sports world, there are various sports shoes, however, the Nike shoes is the best shoes in the world, no matter the design but also the quality, they all both better than other popular shoes. Why the Nike shoes were so popular? I think the main reason should desipte the unique design of the Nike Company. All in all, ... Read

  • 2008 Olympic Tour Packages: An Experience Of A Lifetime
    By: Chris Robertson | Feb 6th 2008
    2008 Olympic tour packages are extremely popular, as they present a unique opportunity to experience Chinese culture and enjoy the camaraderie that accompanies this gathering of athletes and fans from around the world. Read

  • Cheap Shoes- High-quality Shoes At Affordable Prices
    By: Article Publisher | Feb 1st 2010
    Cheap shoes are also made up of high quality material and latest footwear technologies. These shoes are available at affordable prices because they are directly purchased from the manufacturers. Read

  • Top Of The Line Prada Mens Shoes From Prada Shoes
    By: David Scott | Jan 24th 2010
    All of us are hooked to brand names. When it comes to clothes and accessories like shoes, there are plenty of unbranded options available in the various local markets. But we still crave for those branded items and do not mind paying a few bucks more for buying these items. When it comes to shoes, Prada mens shoes are one o ... Read

  • Things You Don't Know About China Shoe Industry
    By: Janey | Apr 6th 2008
    More Cost for Labors

    The Uprising in RMB

    Raw Material Price Keeping Rising

    Foreign Anti-dumping Charges

    America Sub-prime Mortgage

    The â€Red Sea†Competition Within Shoe Manufacturers Themselves
    Read


Copyright © 2005-2011 eArticlesOnline, LLC - All Rights Reserved
Terms of Service | Privacy Policy