Any communication which main purpose is to inform prospective customers about products and services is termed as advertising. Advertising is paid and identifiable in nature. An advertising agency or ad agency is the party involved in deploying out the ad campaign. Any ad agency involves creating, planning and handling ad campaign for its clients. What is the role of advertising? It is already mentioned above that the role of advertising is to notify, instruct, and persuade a particular target group about a product, service or idea. Advertisers use multiples means of advertising such as television advertising, radio advertising, print advertising, ooh advertising, Mobile and internet advertising etc to convey their brand message. A particular advertising campaign varies from another campaign in terms of theme and objective. What makes a particular ad campaign different and unique? There are various factors which are required to specialise your campaign such as the right media vehicle (to transmit the message), right means of advertising (whether outdoor, print or broadcast), innovation (which requires a dedicated team to work out) etc. These factors when knitted together result to provide a different and unique ad campaign. Which are the most popular means of advertising at present and why? Of all the means of advertising, Outdoor advertising or OOH Advertising is the most popular. Airport advertising, metro advertising, mall advertising etc come under outdoor advertising. Outdoor ads target people who are out of home or on the go. OOH advertising because of its colourful looks, attractive visual displays and larger than life attribute stays back upon audience’s mind for a longer period of time. Besides, outdoor ads are available for its target group almost round the year. Why people advertise at airports? Airport Advertising is talk of the advertising town at present. Airport Advertising because of its larger than life impact create a unique impression upon audiences. Airport ads are premium, colourful, spacious, interactive and entertaining in nature. An airport is the right place to provide a great impact upon the target group as it provides time and place for advertising. Millions of travellers at the airports have spending power and also hold decision making positions. Thus, this group of people can be targeted. Airport ads offer more effectiveness as compared to other outdoor ads. People tend to spend a great deal of time at the airports while waiting for their flights. During this time airport ads provide a good source to occupy themselves with something. If the ads are striking enough, they remain back in audience’s mind even during their flight. Also because of its premium look, airport ads create pleasant vibes for its target group and provide a good impression about the particular product or service which is advertised. To sum up, airport advertising is engaging and entertaining for its target group. It not only provides its target customers knowledge about the product or service but also provides them a good source of entertainment to indulge themselves until they board their flight. Reference Website: Worldwide Advertising
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