A Killer Publicity Pack Equals a Record Deal By: Ty Cohen If you are searching for tips on how to get a record deal, there is a great one you ought to know! There are many ways to promote yourself and your music, especially to A&R people but have you considered making a publicity pack? Putting together a powerful publicity pack is a crucial step in the right direction towards getting a record deal. ] Your pack needs to be professional and appealing in order to impress the record company. I am going to give you some tips on just how to do this. You can either perform these tasks on your own or you can dish out a little cash and have someone do it for you. I suggest if you are on a budget to do it on your own, it is not hard. First, let's make a list of what to include in your kit. You will need the following: a recent photo, a demo, a bio with contact information, a business card, posters, flyers and a performance schedule. You can send this kit out to all kinds of people, for example, A&R, bookers, publishers, managers, promoters, venues, agents, any record company...the possibilities are endless. You can create a lot of these things on your own. Get a friend to snap some striking, style filled photos or you or the band. You can have these printed just about anywhere for a tiny price. Your bio can be created using any word processing program, just make sure it looks great. Put your logo on it to make it stand out. The same goes for flyers and your performance schedule. Business cards, on the other hand, can be created and purchased online, sometimes for free! As for your demo, this may be the hardest task of all. You want your demo to be appealing and with fantastic sound quality. If at all possible, try to get professionally recorded. This may cost a few bucks but it will all be worth it if you end up getting that record deal, won't it? Another rule of thumb, in relation to your demo, is no more than three of your best songs. Get honest advice on which songs sound the best from friends, fans and family. Creativity and hard work are key in working on how to get a record deal. If you are serious about a record deal then you will be more than happy to go the extra mile to impress the man. Remember, it is vital that you make your publicity kit appear as prominent and professional as possible. The music industry is rough and tough so don't get discouraged if you don't get noticed right away, you must continue to persevere. After all, doesn't the squeaky wheel always get the grease?!
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