There is no more perfect turnkey home business then using a web site to sell products and services or even advertising for creating income. Many saying that building mini-sites is the way to go but for long term success online a properly constructed theme site works best. Internet marketers will try to claim that marketing affiliate programs through mini-sites is easiest and less costly. The fact is that search engines do not like mini-sites and they want quality theme sites to deliver to their customers. Surfers prefer informative and fun theme sites and whatever the surfers want is what a search engine must deliver. Web sites make a great turnkey home business because of the low costs involved, making it easy for anyone to get started with little education in the field. One must compare the mini-site to a well conceived theme type site to see what the advantages and disadvantages are. A mini-site is one which has the entire focus on one affiliate program attempting to sell one products. These sites are small and usually under twenty pages which are mostly "sale pitches" to visitors. The entire purpose is to take any and all traffic and try to make a hard sale. The work is much less then a theme site but so are the results. On top of this search engines and surfers hate mini-sites which means a theme site does better in the search rankings, deliver more traffic and also make more sales since the surfers will enjoy the pages more. Mini-sites are also rarely excepted into directories which are great for getting important links for better rankings and some traffic. A mini-site can be thought of as just a hard sale, or the equivalent of a "cold sale" just like mailing targeted brochures and sales copies, the conversions on sales are always horrible. These small sites build no interest and create zero credibility to a potential customer. Everyone hates being sold something in a hard straight manner and most become annoyed. Think of the worst car salesmen, this is what mini-sites attempt to do. The disadvantages of the mini-site are quickly eliminated with a nice tight theme concept for a turnkey home business. Theme sites score great with search engines because all the pages are neatly created around one topic. Search engines give much more weight to sites which have such a clear focus. Directories also love theme sites and getting free traffic and back links from them will be no hassle at all. Credibility is obtained from visitors because the site is loaded with the information they are searching for. The theme site can offer many different products and services and not be just focused on trying to sell one thing. Let us look at an example for a turnkey home business online. Say that a webmaster creates a mini-site in hopes of selling tennis rackets. The business person creates a site and has a couple of pages telling the specifications of the racket and how great a deal it is and to "click here" and make the purchase. The pages just try to sell and the search engines see no value. Visitors are not impressed with the racket or do not need the equipment and just leave the pages uninterested in the pitch. A theme site on the other hand is loaded with information about tennis, from lessons and tips to great equipment that they use. The theme site tries to sell rackets also, but has some information on their favorite tennis shoes and favorite tennis videos which they are also selling. Now the visitor may not be interested in the racket but really like the lesson videos and buys the set of videos. The webmaster makes a sale and commission which the mini-site has missed. The visitor loves the videos and returns to the informative site regularly to see what other great recommendations the "tennis guru" is offering. When looking to create a turnkey home business through a web site the theme site provides much better potential then a mini-site any day of the week. The better search engine rankings, higher traffic, better conversion on visitors and ability to be accepted into directories are of the highest importance for long term growth. Work towards building a high quality theme site and the results will be well worth the effort.
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