Production of newest and most innovative Alopecia treatment product line that answers the unique needs of Alopecia sufferers has started, the “Invisible” hair system produced by a London-based international hair loss solutions provider, White Cliffs Hair Studio. The hair system, called the “Invisible” because it is undetectable to both sight and touch, is designed especially for those suffering from Alopecia areata and Alopecia totalis. Alopecia is considered an autoimmune disorder whereby an overactive immune response in the body attacks its own hair follicles and keeps hair from growing. It is a condition that occurs mostly with women more than men. Alopecia conditions can leave a person with a completely bald scalp or a condition called “spot baldness” where patches of hair fall out. “The only effective Alopecia treatment is nonsurgical hair replacement,” said Michelle Parekh, a spokesperson for White Cliffs. “What makes our ‘Invisible’ hair system even more effective as an Alopecia treatment is that we’ve struck the perfect balance between durability and undetectability. This particular solution is made for living in and solves both full and patchy Alopecia conditions.” The news of a new Alopecia treatment corresponds with an earlier White Cliffs announcement in August of “Better Way” programs, voluntary maintenance programs designed to make all of White Cliff’s nonsurgical programs affordable to virtually anyone who is suffering from hair loss and is seeking a solution to their hair loss situation. According to Parekh, any public talk of hair systems and programs goes against the current marketing grain of the hair loss industry. “For years now, the other companies out there do not want to tell people that their solution is a nonsurgical hair system. They keep it really vague. At White Cliffs, we have nothing to be ashamed of. We’re proud of our products. We want Alopecia sufferers to see the state-of-the-art - as well as the art - of what we’re producing to so successfully restore a person’s natural appearance.” Warren Vaheeswaran, President of White Cliffs Group International echoed that sentiment. “We understand that ours is a relationship-based industry. Alopecia can be a lifelong condition. We want to keep our Alopecia treatment clients as clients for many years, so we begin the relationship right. By being honest and upfront about what we’re delivering to the client,”said Vaheeswaran. “That includes making our solutions affordable.” White Cliff’s top brass is quick to point out that the quality and durability of the hair systems is only part of the story of their Alopecia treatment solution. An ever-increasing factor is what their artistic and talented staff does when applying the system to the scalp. “All of our international staff have been specially trained to work with the Invisible hair systems,” says Parekh. “An Alopecia treatment is only as good as the hair system is and that hair systems is only as good as the technician and stylist is talented and creative. We’re performing at the level that changes people’s lives. People who are suffering from Alopecia are getting their hair back and their lives back.” White Cliffs is the industry leader in providing state-of-the-art, advanced surgical and nonsurgical hair loss solutions for both men and women. Their studios provide the highest level of client service while offering individualized solutions to hair loss that restores hair and quality of life.
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