Print This Article Post Comment Add To Favorites Email to Friends Ezine Ready

Advertisers New Ppc Network Better Than Google

By: harlan cromer Home | Business | Advertising

Advertisers new PPC network better than Google

For the last few years, everyone concentrated on their rank in Google searches. All of the focus was on using the right keywords to be found by people doing related searches for their products and services. Articles and content were written with the whole focus on the repetition of words more than on the actual substance of the company, the products or even the quality of content.

The use of keywords overshadowed the substantive advertising or the names and logos that help establish a brand that people will remember and want to give repeat business to. The big businesses that were already established stayed at the top of the foodchain and smaller businesses with smaller budgets had little chance to get competitive page views, clicks or business on their websites.

Lately, the use of Pay per click advertising has taken off in online communities. It involves advertisers and publishers coming together in a very different way. Advertisers get to set their budget and bid competitively with other businesses, regardless of size, for keywords that are reflective of their content, their goods or services.

Then they are matched with the contextually appropriate website that could give their business a real chance to expand and profit. It allows for real direct advertising to the appropriate audience. Actual ads are designed and products and services can be seen by a real audience that is already interested in a similar or related item or field.

It allows for actual connections between consumers and businesses, not just hopeful connections through hopeful searches. It really levels the playing field. PPC also allows budgets to fluctuate and they do not have to make regular payments or advertise constantly or be enlisting people to constantly update content and marketing material and will do better for searches.

It also saves time and money. With a third party website like, prices are negotiable and it takes minutes to create and place an ad. even manages the bids and gives what is a competitive pay per click bid for a certain keyword.

Advertisers who have the competitive bid in their specified range are given the option to bid. Advertiser can see the minimum competitive bid and decide immediately if that is something they can do or not. Once the high bid is determined, the ad is matched with the site and is published immediately.

It's a much more effective relationship that allows a business to showcase its goods and services on a site from which it has a real chance to gain an audience and profit without breaking the bank. And a service like makes sure that the ads are verified and that the visitors are unique and human, not spam or bots.

They have a security system that protects the accounts of the advertisers and their funds and that all transactions are guaranteed and safe. They secure the system while making sure that advertisers are paired with the best sites rather than individuals having to try and compete for Google rankings which may or may not work

Article Source:

About the Author:
Student at Al-Baroni in Zarqa city, blogger and writer.
Clickbank affilaite, advertiser and publisher at
the Google Adsense Alternative .


Please Rate this Article


# of Ratings = 1 | Rating = 5.0/5

Click the XML Icon Above to Receive Advertising Articles Via RSS!

Recent Related Articles From Advertising

  • Bevisat Social Media Marketing Tips Som Fr Resultat
    By: Helen Smith | Nov 16th 2017
    Om du vill marknadsfra ditt fretag ver hela vrlden med interaktiva sociala medier kampanjen s se till att du har referens till ledande sociala medier byr. Fr bsta sociala medier marknadsfring, srskilt facebook marknadsfring Rocket Revenue r det ledande fretaget du kan lita p. Read

  • Revelado
    By: Raymon Sani | Nov 16th 2017
    Um curso completo sobre como ter um negcio digital focado na venda de infoprodutos (produtos digitais como cursos e livros digitais). um treinamento totalmente em vdeo aulas de fcil compreenso que ensina ao aluno do incio ao fim como montar um negcio na internet. Esse artigo no tem a ideia de dizer se ce ... Read

  • Six Reliable Advantages Of The Accounting Software
    By: Online Billing Software | Nov 16th 2017
    Accounting Software depicts a sort of utilization software that records and procedures Accounting inside practical modules, for example, creditor liabilities, debt claims, general record, finance, and trial adjust. It works as a Accounting information framework. Accounting software might be on-line based, got to anyplace wh ... Read

  • Genuine Hni Database
    By: mobiledatabse | Nov 16th 2017
    We provide Citywise,Statewise Email id Database, Mobile Number Database, Employees Database, Job Seekar Database, Companies Database, Business Database, 12th,10th,NEET,JEE,Engineering Students Database.Our Database are updated recently. Read

  • Truth About Non-paying Signing Companies
    By: Scott McCloy | Nov 15th 2017
    Notary supplies stamps, signs, notary record books, seals & more available at Presto Direct. Visit or contact us today for all your notary supply needs!Highest quality Alabama notary stamps, Alabama notary seals and Alabama notary supplies at low prices. Fast service, friendly customer assistance, satisfaction guarantee ... Read

  • Savoir Vivre †Etykieta Biznesu, Zasady W Pracy, Szkole, Towarzystwie
    By: Melva Wortham | Nov 14th 2017
    Nie jest to jednak konieczne. Jest jednak jedna oglnowiatowa, prosta recepta, by ten problem, recepta, ktr... podaje wiele podr™cznikw savoir vivre. Jednak o'tarze i lustra zosta'y wwczas nietkni™te. Natomiast w Grylinach, w i w Klewkach istnia'y w kociele w tym czasie (1580), obok o' ... Read

  • Advertising Sky Balloons For Brand Promotions
    By: Surender Singh | Nov 14th 2017
    Publicizing inflatables the state of a moving individual or character can be utilized as target objects for the engine vehicles in the city. Legitimately put, they draw the consideration without a moment's delay. Read

  • Why Is A Web Design Important ?
    By: mohit arora | Nov 11th 2017
    Human beings are a race of complex creatures yet ironically complexity is something we don’t like to be associated with. A website which is the central location of all the web pages is the most important aspect of your online presence, Read

  • Shifting Your Aquarium In The Safest Mode With Packers And Movers Hyderabad
    By: Packers and Movers Hyderabad | Nov 11th 2017
    Packers And Movers Hyderabad With You Who Are Known For Their Expertness In Shifting Of The Pet As They Have Proper Guide About How To Shift The Pets And Packers And Movers In Hyderabad Have The Experts With Them Who Help Them Consequently To Handle The Pets. #PackersMoversHyderabad Provides Packers Movers Hyderabad, Movers ... Read

  • Why Do You Need Digital Marketing?
    By: mohit arora | Nov 11th 2017
    Promodigitech is a Digital Marketing Company In Delhi.
    We Provide With Various Digital Services Such As SEO , Social Media Optimization ,
    Email Marketing

Copyright © 2005-2015 eArticlesOnline, LLC - All Rights Reserved
Terms of Service | Privacy Policy