Now it's time to talk about how you can turn on a tornado of traffic into your affiliate offers. A great place to start is Google advertising. I'm going to go through this very very quickly because it costs money and I know that you'd probably prefer free methods, so I'm going to go through this very very quickly. You probably know that over on Google you've got these ads down the right-hand side. You can actually advertise and send people to a landing page or to your own site that has your review or video review or comments or whatever, and then send them from there over to your affiliate offer. It's a great way to add value. You can add a bonus. You can add a review. You can say, Look, this product is great but it's leaving this particular part out. The bonus that I'm offering you fulfills that gap in the product." There's loads of different things that you can do, and advertising is one way to get traffic. It's paid so I'm not going to spend a lot of time on it. The only thing I want to tell you on this is real basic kind of pay per click lessons. Don't use www down here. Use this. Capitalize the first letter of each word. You want to test this stuff, make sure you're testing it, but as a rule that tends to stand out a lot better than this. Focus your ads on specific phrases. You can see this one says 'Sit, Stay, Fetch' but the phrase that we've typed in, if you have a look over here, is actually 'dog training.' This company should have gone out of its way and actually created an ad specifically for the phrase 'dog training' so that that comes up here. As you can see, when you do that it goes bold. When you have the phrase that matches in your ad it goes bold. So don't just create one ad and dump all your phrases in it. Create one ad per phrase. In fact, you need to be doing even more than that. You need to create two ads per phrase so that when you have a winning ad let's just say you've got two ads here and this one actually converts better you will then create two new ads with two different headlines. Maybe then this one wins that, and then you go on and so on and keep doing what's called 'split testing' down the way. What that does is puts your money through the roof. Those are my very quick top tips on how to make more from your pay per click ads. Get rid of the www out of there. Capitalize the first letter of each word in the domain name. Use two ads per phrase. Split test the ads. Test over and over again. This is not a video about how to do pay per click, so I really just wanted to cover the basics on that. If you do want to get signed up to do Google pay per click ads, click there, 'Advertising programs,' click here 'Google Adwords,' and then you'll go through and set up the campaign. There's loads of stuff in there on Google about how you set that up, free videos, training videos, training materials you'll find a whole bunch of information. I'm not going to go through that because it's paid. Let's now look at some free ways that you can get traffic to your website. This is a site called www.Squidoo.com. What this site enables you to do is create one page for free all about a particular topic. Let me just show you one I've done. Here's one I created earlier. This is my page. I've created it all about this particular product, Product Launch Formula 2.0. I created this and it took me about 10 minutes. This is my page. It's free. I've got images up here. I've got links. This is a link through to my affiliate site. There's photos, text, videos, and you can see it's quite a nice-looking page all about that affiliate offer. The cool thing about Squidoo is that the search engines love Squidoo.com. Anything on here is almost 100% likely to get featured in the search engines because it's updated so often. How do you do it? Let me show you You come to the site, www.Squidoo.com, and you click on 'Make your own lens.' If you don't have an account you say, 'No, not yet. I'm not one of the 168,000 people. Let's get started.' You then write what your lens is about. My lens is about Product XYZ. Go to Step 2. This really is as easy as it gets. You then select what you're using this for. Are you using it to get information out about this particular thing? Are you using it to sell this? Do you want to make a list of your favorite things about this? Do you just want to do your own thing? You're using it make money. Squidoo lets you do that and that's what you're going to do. Select that and go to Step 3. This is where you give your lens a title. You put in the title of your lens there. You put in whatever you want the link to be. Now it's important that you put in the product name here because this is what is going to turn up in search engines Squidoo.com/product name. You might find for some products that the product name is already gone. You might go for Michael's Traffic Videos, because when people then search in Google and in the search engines for Michael's Traffic Videos or traffic videos or traffic product or whatever, your site here on Squidoo has a good chance then of turning up, so make sure you do that in there. Pick a topic. What is the topic? Scroll down here and you'll see there is a topic for search engine optimization and affiliate marketing. You might want to select that. Is it rated for safe for all people? Yes, it is. Then you just click Go to Step 4. This is where you have to put in the tags or keywords. What do you think are the best keywords? So whatever your product is. I'm still using this Product XYZ, so I'll say XYZ. Let's just say it's a dog training product, so dog training, dog obedience, whatever the phrases are that you think people are going to look for. Put them in here and put them in here. Go to Step 5. You've then got the option of donating some of the money that you make from this site to the charity fund or a specific charity, or if you just want cash it's entirely up to you. Just select those options. Go to Step 6. You're nearly there. Put in your email address. Put in the name that you want to appear on the screen. Put in your first name and your last name. Accept the Terms and Conditions, all the usual stuff. Click on Done and that's it. You're then done and ready to create the lens. I'll now go in and show you what it looks like once you're actually inside the page ready to create your lens. You've created your lens. That's what they call it on Squidoo, a lens rather than a web page. It simply means this single web page. This is the completed one that I've already done. It took a little bit of time to go through that and I'll show you right now how you do each of these little bits and bobs. You go through and the first thing you need to do I've already set this account up, but you'll need to go in and edit your biography. You can upload a photograph. You can see there 'browse.' Go and find a photograph if you want for yourself in your profile. You can edit the description or the name of the page, the introduction, you just click on edit, put in the title, put in the description. When you're doing this, make sure that you are actually putting in things that you think people are going to type in, so the product name and the type of product. You can upload a photo specific to this particular lens or this particular page. Just click browse, upload photo, that's that bit done. Then you've got all these different what they call modules. At first glance this looks a little confusing. You think What on earth is all this stuff?" This is all potentially things that you can include in your lens eBay Guest book iTunes Voting What I tend to do is just not bother with any of that and just go straight to the text module. You just click on edit and stick in your headline here, your sub-headline, why the product is great, and then just go on and do a review here, explain the product, the benefits, do the case study, the before and after, and you can put links in using just standard HTML. If you don't know how to do HTML code to create a link like that, just go off to Google. I haven't got the time to go and show you that. This is not an HTML tutorial video, but just go to Google and put in 'HTML tutorial.' You'll find out how to do a link and the code that you need. Put that in and add the links through to your site. Now don't overdo it with the links. You don't want to just bombard them with your links. Put in a lot of content. If you go back and look at mine, you can see I've got a link here right at the top, but other than that there's not many links. There's one down here. There's a lot of content, videos, there's a fair amount of text on there, a couple pictures good content is what's important when you're doing this. Don't just slap this up in a couple minutes. If you want to upload pictures, again just click browse, and that's it. That's the first kind of text section. You can see it here on my lens. That is that particular thing. This is the headline, the pre-headline, and then the photo I uploaded, the text, and then the link there. That is one text module. You can then go off and add another text module. How do you do that? There's a link here that says 'add modules.' You can see here 'add text modules.' Just click on that and it will add another module. Let's go and add this YouTube video. That enables you to add a YouTube video to your lens. 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