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Article Marketing - Building Back Links

By: Gen Wright Home | Business | Marketing


For many new Internet marketers, building back links can be a baffling and confusing affair. That is because there are so many way to build links to your websites. You can build links using web directory submissions, or you can build links using article marketing.

Getting more inbound links via web directory submission is straightforward. It is also one of the easiest way to get back links. You start with having a list of web directories. Then, go to each web directory, navigate to the relevant category, and look out for a link called "Suggest URL" or "add link". Click on the link, and you will be brought to the URL submission page. Have your URL, site title, and site description ready. Some web directories will also ask you for your email address. After submission, you may need to confirm your email address. For the purpose of web directory submission, it is advisable to use a separate email address, created solely for this purpose. That is because you will start receiving hundreds of confirmation emails. You don't want such emails to mix with your business or personal emails. Once your email has been confirmed, your work is done. It's now up to the directory owners to approve the links.

Article marketing is another effective method to build tons of inbound links. However, this method requires more work and expertise. It's not as straightforward as directory submission, but it can bring you more traffic.

Again, like directory submission, you need a list of article directories that you can submit your articles to. Such lists are freely available on the web. You will need need to write original and unique articles with at least 450 words. Once the articles have been completed, you may then distribute them to all the article directories that you have in your list.

When you distribute articles, traffic comes to you in 2 ways. Visitors can come directly from the links in your articles, or they can come from the search engines. A side benefit of article marketing is that it will help with your search engine rankings. The more articles you have out there, the more inbound links you have. The search engines will think that your site is an authority website, and rank it higher. In fact, as time goes by, you will realize that the bulk of the traffic will come from the search engines.

Article marketing is very effective because it brings you targeted traffic. That means visitors who are already interested in what you have to say, or what you have to offer. If you are selling some product or service, these visitors are much more likely to convert to paying customers.

Although it may take a bit of time before you start seeing results, article marketing is a time tested traffic generation method that has been proven to work. Look at it as a long term traffic generation technique.



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