Even though your occupation may require getting a little dirty, looking neat and professional when meeting potential customers is still important.How you look will be interpreted as to how you work. Look sloppy, and you'll give people the impression you do sloppy work! Clothing such as T-shirts with certain printed designs or slogans can be a real turn-off to some people. A simple type of uniform eliminates this risk entirely. If you feel the need to make social or political statements with your dress, do it when you're not working... at least you won't lose money as a result of it. All consumers, including you, expect to be treated a certain way in a business situation. How you are with people in a social environment may or may not work in the business world. You may be the best at what you do and offer the lowest rates in town, but if your business manners are lacking, so too will the amount of customers you have. A poor business personality will usually guarantee that people will take their business elsewhere. A good way of avoiding this problem is to identify any traits you have that may rub people the wrong way and making every effort to change them. Not smiling, being confrontational, using bad language, and acting annoyed are some good examples of what will turn off potential customers. Poor service-oriented attitude on the part of your employees can be just as fatal to your business as doing it yourself. Don't assume for a moment that your employees share the same degree of concern about your business as you do. If an employee is in a position to come in contact with potential customers, be sure they're fully versed on what to do. Here again, the quality of your work and the image of your business may be viewed inferior due to the attitude or actions of an employee. Teach an employee how to answer basic questions the way you would do it. Have a friend call your business periodically to evaluate your employee's phone skills. Draft an information sheet covering the proper procedures for handling incoming phone calls and encounters with the public. Limiting the possibilities of turning off potential customers in every facet of contact is just as important as the quality of work you provide. Establishing and maintaining effective communication skills will bring you more business, reduce advertising costs, increase profits, and furnish your company with a good reputation! Paying attention to appearances and attitudes is a major key to service business success.
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