I recently spoke with a financial advisor who is writing her first e-book on financial planning for second-time marriages. At first, I thought, What a great niche for success!" They are so specific that if a user enters those keywords then they might just buy the e-book. Then I had a feeling I better check nichebot.com... After a quick search on www.NicheBot.com, I found that only 20 searches in the last year have been made with the keywords, financial planning for marriage". EEK. So they are so specific, that no one is searching for those keywords. Does this mean there isn't a market for the kind of book? No. It only means that no one is using this keyword search and it might be a little harder to sell this type of e-book. So, how do you sell this e-book? While Google's adWords may not be the best option for getting regular sales, you may be able to start an affiliate program and market the e-book through online relationships, person-to-person networks, articles and tips for your customer base. Does this sound like hard work to you? Well, I believe if you set an intention then door will easily open up. It may take some initially inspired action, but it also may make you THE EXPERT in your industry and bring you phenomenal success. It may set you apart from others. And if you are lucky, you may even be able to up sell a second updated version or another topic focused ebook. As an Attraction Marketing Coach, I would have you answer these questions before you decide to more forward with your e-book idea: 1. Are you truly interested in this topic? If you are not passionate about the topic and you just expect money to come rolling in, stop now. You can't just put an e-book online and expect buyers to find you. 2. Do you have the time and energy to put forth to get the word out about your self-published e-book? This may include magazine articles and speaking engagements related to your e-book's topic. 3. Are you willing to network? This may include blog posts, emails and phone calls. You might want to have your own blog or podcasts to promote your e-book and your business. Blogging and podcasting will bring more visitors to your site over time. They may even be craving the information in your e-book. Before you spend hours and hours creating an e-book, please take a moment and do your homework. You will want to have realistic expectations before you begin. The path to the end of the rainbow may be difficult unless you plan first.
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