Coffee shops are often perceived as hangouts for college students who want to show their wittiness and want to do some business thinking. Senior generations are proverbial with the coffee board owned Indian coffee house series, however in the majority of cases these outlets are too old and badly maintained to dish up the purpose any longer. The up-to-the-minute bars are pretty unlike these original coffee houses. As, the profile of the consumer has altered totally and the variety of coffee served has also increased. Coffee is one of the major beverages used in every country. The demand and love for coffee has made coffee house a continuous trend across the globe. Barista Lavazza is a series of espresso bars all across in India, headquartered in Noida. It was established by Amit Judge and was element of his group of companies. He sold part of the equity to Tata Coffee initially. Then once his contract with Tata got split and Sterling bought over the company, after that in 2007, Sterling divested their entire venture to Lavazza, Italy’s leading coffee company. In a proposition to draw more consumers and maintain the present ones, Barista Lavazza has initiated and become the first coffee trader of loyalty program in the nation, 'Bean-o-holic, just as the contemporary retailers in FMCG and clothing space and quick service restaurants (QSR) by now utilize such cards to increase their retailing. The company has primarily started the scheme in coffee shop Delhi and NCR region including coffee shop Gurgaon, Coffee Shop Noida, etc. The board offers a variety of beverages comprising hot coffee and cold coffee, iced and hot teas, hot chocolates and steamers, Caffe Americano, ice cream coffee, fruit smoothies, low calorie coffee and sparkles. Moreover the cafe restaurant serves the best continental breakfast food including Vegetarian and Non-Vegetarian Sandwiches, Snacks and Desserts. Besides a range of goods which consist of sippers, mugs, jars and award coupons. The order as well as delivery procedure at Barista is based on self-service where a consumer goes up to the counter to place the order and returns to the counter to accept his delivery once it is ready. In its expansion plan, Barista Coffee Company is scheduling to add to its outlets to 300 from the existing 225 by 2012, a senior company representative said. Also, the Italian coffee chain Lavazza is ready to make its charisma stronger through the idea of liqueur coffee, serving coffee with alcohol in more outlets. At present, it is offered at only one coffee shop Delhi. The company at present serves four hot and four cold liqueur coffees, besides two beers and liqueur desserts. "We will initiate serving liqueur coffees in more outlets in Delhi very soon. Our plan is to spread out the product to no less than 25-30 outlets in main metros like coffee shop Mumbai and coffee shop Bangalore in some time, as an element of company’s expansion plan. So, now you can experience the Italian taste of coffee at cafe chain and Outlet locations all over India.
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