In part 1 of this guide I showed you the system you need to follow in order to be successful, in this part I will show you how to buy the right product to start your network marketing business. For somebody just starting in network marketing I would also suggest that you do not invest in a high end product, with a high commission payout at first. I would recommend that you have a lower value product to start with. An information product such as an ebook that sells for $39.95 works really well. The point is to get people onto your list. You can always buy into a more expensive product at a later time and market that product to your list at that time. Use your budget on low cost advertising to grow your list and to add value to yourself with knowledge and products. Get some leads and build your list, make some low value sales and get yourself into a position where you are breaking even with your network marketing business, before you buy into a high end product. This way you reduce the risks involved and stand a much better chance of success, because you are not putting you, under as much pressure. You can evolve at a more natural rate for you. In order to be really successful you need to be able to show your value to your list, so that they know when they buy a product from you, you are willing and able to help them to make sales and duplicate. Once you are in that position you have it all sorted out. How do you know the right product? Because this business is all about duplication, you need to join somebody who can help you to duplicate, you need an up line that resonates with you and who has the knowledge, ability and the time to show you how to duplicate. Before you buy a product think about the whole process above and see if it ticks all the boxes. Work on the presumption that if you like something then the people that you attract will also like it, because you will without realising it attract people that are like you. There is one last but important thing that you should look for in your product and that is to see who does the product or system brand. What I mean by this is, who is on the lead capture page, the direct sales page and who do the auto responder emails come from? If the answer is not you, then you will be advertising somebody else by placing all of your adverts. When somebody comes to any part of your product or system you want the communication to come from you! You can of course take a product, design your own lead capture page, direct sales page and set up an auto responder. There are loads of products available to help you do this, however if you are just starting, your efforts would be much better spent on advertising and getting more traffic to your from you already and that allows you to spend your time in the most productive way, rather than designing Web pages and testing them to check conversion rates. Network marketing is an amazing opportunity! Yes for most people it is hard work at first for little return but once your list grows, your knowledge grows, your reputation grows and your value and attractiveness grows, earning a residual income from home and taking advantage of those fantastic compensation plans suddenly becomes easy. People will want to join you!
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