Have you ever walked out of the computer store with some expensive ink cartridges? Perhaps you are wondering why on earth the ink cartridges are so costly. In fact, most people spend many times the price of the printer on ink cartridges alone. This is no surprise if you understand how the printer industry works. You see, printer manufacturers soon learn that to enter the consumer market, it is very hard to differentiate between one printer and another. Even if they manage to come with better technology or exclusive features, it is still hard to charge a lot more for a printer. This is because consumers have a limit as to the price they wish to pay for a printer. Try selling an ink jet printer to a home user for two thousand dollars. It just doesn't work! As far as the printer manufacturers are concerned, selling printers may even be impeding the growth of the business. So in order to continue competing in this space, the manufacturers are looking to lose money in the short run. They know that without ink cartridges, the printers are useless. And ink cartridges are items that must be purchased again and again for the printers to continue to print. This is where long term profits are made. To capture market share, printer manufacturers try to sell their printers as cheaply as possible. The prices are so low that consumers are wondering how the manufacturers make money. Some manufacturers even bundle printers with other hardware such as desktop computers or laptops to be given away for free. In fact, manufacturers would be lucky if they can break even. Most would expect to lose money in the short term. You may also have noticed that when you buy a printer, you cannot buy the ink cartridges from another brand. They will not be compatible. That means to continue using your current printer, you must buy ink cartridges from the same manufacturer, regardless of price. Otherwise, your printer is useless. For this reason, manufacturers can charge higher prices for their ink cartridges and consumers will still buy. Because they need it and there are no other alternatives! In addition, manufactures have to make back the money that they have invested when they try to sell off their printers at low prices. Fortunately, in this day and age, innovative ink manufacturers are selling re-manufactured ink cartridges that are compatible with all types of printers. How is this possible? Well, ink re-manufacturers are ink specialists. They studied the technology of the original printer manufacturers and have been able to replicate much of the original cartridges. The result is that the consumer now gets to enjoy low prices without compromising on ink quality. It is interesting to note that sometimes, printer manufacturers attempt to scare consumers into thinking that the warranty may be void if re-manufactured ink cartridges are used. This is a defensive tactic to help protect their market share. Legally speaking, the warranty cannot be voided just because a re-manufactured ink cartridge has been used. That is because, by law, as the owner of the printer, you are pretty much free to do what you want with it. So perhaps it's about time to try out some compatible ink cartridges. You will be surprised at how much you will save in the long run!
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