ProjectBoobies.com was included in a group of large, well established, breast cancer clothing companies which made us feel good since we are just getting started in our efforts to make a difference. However, the story didn’t turn out to be positive and it was a bit disappointing. First of all, we believe the topic of cause products, like breast cancer tees, is a great subject for news coverage/debate. While many organizations support breast cancer clothes by donating small percentages (1-5%), Project Boobies will deliver up to 50 percent of total profits directly to cancer charities like Kokolulu Farms & Cancer Retreats. I believe that Kokolulu would disagree that our efforts make â€consumers feel good without actually doing anything meaningful†since Kokolulu helps cancer survivors win the mental battle with breast cancer. The NY Times article covers the â€sexualization†of breast cancer clothes and the I Heart Boobies bracelets. As noted earlier, the author used â€Sassy†to describe ProjectBoobies.com breast cancer tees (we’ve used â€provocativeâ€). The author ends her article with the following thoughts: â€I hate to be a buzz kill, but breast cancer is just not sexy. It’s not ennobling. It’s not a feminine rite of passage. And, though it pains me to say it, it’s also not very much fun. I get that the irreverence is meant to combat crisis fatigue, the complacency brought on by the annual onslaught of pink, yet it similarly risks turning people cynical.†We believe that CATCHING breast cancer early is sexy †life is sexy and beating breast cancer is sexy! It’s a different perspective(glass half full vs half empty). Project Boobies raises funds to fight breast cancer through the sales of its breast cancer apparel online at www.projectboobies.com. For more information or to order, go to the Web site or call (888) 957-4678.
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