So you want to sell products on your web site but need customers? You probably need a mailing list. Mailing lists are the lifeblood of any online business. The old adage "the money is in the list" rings true. If you had a targeted list of prospects to contact each time you have a new product, you will be able to save a lot of effort. You can actually build up a targeted list of prospects that are interested in your products by offering a relevant download on your website. By offering to give someone a free download, such as a free video, streaming audio or ebook report just for leaving their name and email, you generate arelationship and gain a potential buyer. The important thing is that your download offers enough value for the prospect to be willing to give away his/her own email address to get it. However, slapping together a simple download and putting a link on your website won't be enough to attract qualified prospects. You'll have to do some homework in order for your lead-generating mechanism to work well for you. Also, make sure you have a good autoresponder, such as Aweber, GetResponse or other reputable list keeping/ lead generator. Remember that you're building quality leads for your business. Leads that, if proper, you can go to over and over again for sales and web site visits. First of all, you must place your download form prominently on your website. Preferably, dedicate a page to it and link to that page from every other page of your website. In addition, it should be above-the-fold (newspaper talk for seeing the download form before you have to scroll down the page before seeing it). That way, there is no way your visitors cannot find the download or download page, and when they do, you'll get some of them converted into your prospects! Also, make sure you have put a little effort into promoting your download. Explain and elaborate on the values of the download, and why your visitors should download it. You might think why would anyone want to pass on a freebie, but most of your visitors would be too lazy to take the effort to download it because most of their downloads just sit on the hard disk collecting virtual dust. It is therefore important to show your visitors why they should download your freebie.
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