One common myth about the World Wide Web is that it is supposed to even the playing field. Web site owners and developers launch in the belief that their sites, when managed properly, will appear in search engines all over the world somewhere and that this will carry across no matter what country the web host is located in. While there are some truths in this assumption, the fact is that just as much research and â€trickery†is involved in getting your web site noticed as would be needed in a regular advertising campaign. At this point, almost everyone is aware of the concept of search engine optimization; getting a site to rank highly on the major search engines (Google, Yahoo!, MSN, AskJeeves, etc.), the tools most often used by web surfers. The thing about SEO is that as straightforward as it sounds, there are a lot of hidden secrets that may help or hinder your web site’s rankings, and thus your chances at getting traffic. One of these little known secrets is the location of the web host. Country specific searches In order to understand what kind of impact the country has on a web search, we are going to use the Google example. Most Canadian citizens are not aware of it, but when you point your browser to Google from a machine with a Canadian IP address, you are automatically routed to Google Canada’s site, not the Google referred to in the American sense. Google Canada tends to favour Canadian based sites over sites from other countries, all other factors being equal. What this means for the web site developer If you are trying to reach a worldwide market, this will really have no effect on your web site. Google, American style, has no such restrictions, and your site will rank well as long as you follow good SEO practices. On the other hand, if you were trying to reach a customer base in Canada, you would probably want to select a web host based out of Toronto rather than one in the United States. You have a better chance of ranking higher on a search from anywhere in Canada on Google and the other big engines as well. Best of all, it won’t hurt your chances of reeling in American surfers, because you aren’t affected by a Canadian hosted location when it comes to State side searches. So choosing a Canadian web hosting company will definitely assist you in the Canadian market, and will not harm you in the American market. All things considered, choosing a Canadian host will probably be the best move for your site.
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