Domestic cereal Beverage market Rapid development in recent years. Reporter yesterday learned that the long-fermenting grain beverage industry standard is expected to be formally introduced this year, the current draft of the standard drink has entered the final stages. At the same time, the "game rules" basically finalized the occasion, a number of drinks giant has been plotting to push into the emerging market, seize the opportunity. Standards promulgated to regulate the market It is understood that the country "to cereal as the main Raw material Made by the deployment of "cereal beverage, or an emerging market, after the beverage products because there is no Unity Industry standard, small market size, product quite a mixed bag. Recently, this reporter from the nation's largest cereal beverage company in Xiamen Hui Kang Food Co., Ltd. was informed by the company led the drafting of a "cereal beverage" industry standard has been drawn up draft last year, this year will be formally announced and implemented. Reporter learned from China Beverage Industry Association, currently consists of cereal beverages, including "Plant beverage" and " Juice And vegetable juice, "" vegetable protein drinks "together is to encourage the development of the industry. According to the requirements of the State Development and Reform Commission, the Association of the beverage industry 3 years in revitalizing the planning framework, has been the traditional Diet Resources Food Industry , Increase new varieties, quick breakfast, use of whole grains cereal and beverage production as a key scientific and technological innovations have been proposed and has been included in the revitalization of Light Program for 3 years. According to the China Beverage Industry Association, said Zhao Yali, executive vice chairman and secretary general of the Association are stepping up efforts to develop standards, promote scientific development cereal beverage. It is reported that last year the Association has developed "cereal beverage" industry standards in the work plan. According to "cereal beverage" describes the drafting unit Hui Kang, cereal beverage industry standards in key indicators such as dietary fiber, protein, fat, dietary fiber, which is an important index to judge grain beverage, the standard in the development of certain limits. Insiders pointed out that the index will end the current part of the bad set manufacturers, to very small grain cereal raw materials or raw materials are non-nominal "cereal beverage" to deceive consumers. Beverage giant to enter the number of cereal beverage Recent years, domestic cereal drink beverage market has suddenly become a "dark horse", the development of astonishing growth, attracting many beverage giants have set foot. Xiamen Hui Kang Group in 2007 launched the first in the country a big way, "Grain Valley Power" series of cereal beverages, according to researcher at the Chinese food business description Peng Zhu Dan, according to data obtained from more than two years, Hui Kang Sell The amount of nearly 20 million, mainly in southern and eastern China market. Reporter learned yesterday, "Grain Valley Power" cereal beverage in 2008 in Guangdong, in the red beans, corn, green beans, oat products, support, last year the company's sales growth of 100% of South China, sales have broken 100 million yuan. According to Hui responsible Jiangjing Li Kang, Guangdong Branch, this year the company will accelerate the introduction of new products, following the taro, corn thick paste product launch in Taiwan after the launch of this year will be another four or five new cereals. "Soy king" Vivi also plans to accelerate into the cereal beverage. Reporter yesterday from Vivian shares (600 300) was informed of the latest notice issued by the company decided to change the investment projects to raise funds, the original plans to invest 153.5 million yuan project to change the amino acid for plant health drink protein beverage (grain beverages) project, which 125 million investment in fixed assets, working capital 28.5 million yuan. Vivian shares, said the project annual oat cereals, beans and other cereals, vegetable protein drinks (corn drink) 500 million tons. In fact, many beverage giants have seen the prospects for cereal beverage market, according to the 2007 version of "Dietary Guidelines" shows that people gradually reduce the intake of cereals, grains as the dietary status of the subject also declined. According to the 2002 China National Nutrition and Health survey, the 20 years since 1982, the average intake of grains per standard man-days decreased by 108g.
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