Internet advertising has emerged as a dominant medium of marketing and was the fastest growing advertising medium in 2007. Among the many forms of Internet advertising, such as social network advertising, email-marketing, search engine pages, online classifieds advertising, etc., the fastest sector that has taken the lead is video advertising. According to research firm eMarketer, total online video advertising revenue will grow to $1.5 billion among the $26 billion that is predicted to be spent on online advertising in 2009. The same company also estimated that four out of five Internet users will view video ads by 2012. The online video advertising sector has been trying hard on generating revenues through their video uploads and campaigns. The most common approach has been the insertion of ads before, during, or after the video. This approach, however, typically results in an unpleasant experience to the viewers since most of them are only interested in the video content itself and those inserted ads seem intrusive and do not fit naturally with the content. The result of this might inadvertently cause the viewers to stop watching the videos due to the severe distractions. Improvement will be necessary. A new way for improvement is that the ads information becomes part of the video content, very much like those in 007 movies where James Bond drives Ferrari or BMW. This approach requires that ads being planned before the video is shot. Harnessing the talented power of YouTubers, marketers can specify what they want in their ads, and videographers then make videos according to these specifications before uploading the videos to YouTube or similar sites. In this approach of blended video ads, the directors are paid for their creativity and the marketers have a better way of making their words spread in the online advertising world.
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