With Clickbooth, customers have the facility to manage 50 million keywords for advertising campaigns via its interactive solutions. Clients can manage advertising campaigns on AOL, Yahoo, MSN and Google efficiently. The customer's advertising campaign data is always viewable via Clickbooth's interface. Clickbooth have developed software solutions to meet client needs that allow online ad campaigns to be analyzed and managed efficiently. Marketing managers are judged on performance so the ability to see a complete breakdown of how their campaign is performing is vital. If an element of their campaign is under-performing or even over-performing, they can adjust it accordingly. Clickbooth offers a service that makes the all-important testing phase of a campaign easy. The importance of testing a campaign’s success is erroneous if the accuracy of the information coming back isn’t accurate. Clickbooth has gone a step further than the competition by publicly claiming that the affiliate marketing industry should begin to regulate itself to ensure that everybody is going about their business ethically. To see products such as acai berry being plugged on website reviews and fake blogs gives consumers the impression that everybody involved in online marketing lack ethics. Clickbooth sets the pace when it comes to self-regulation. It practices a policy of transparency to prove the legitimacy of web sites and blogs that act as publishers. This is designed to give Clickbooth’s customers a feeling of trust and confidence. It works on a simple premise: Clickbooth can audit its publishers whenever it feels necessary †this is enforced by asking the web site owner to show official identification to prove the site’s legitimacy. To avoid the termination of the site owner’s account, they must respond within five days. This is one of the reasons that Clickbooth leads the field in cost-per-click advertising. Consumer confidence is essential and it can be damaged by these types of web sites and fake blogs †anything that puts off possible customers and prevents sales is dealt with. Value for money is Clickbooth’s policy, offering customers sensible and effective software solutions.
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