Putting together a newsletter can be a fun, creative process but there's a lot more to it than writing a few words and adding images. It can be daunting when you really look at everything that needs to be done, but if you break it into several steps you'll be able to get a better grasp on your objective. From designing the layout to going through with commercial color printing for the end result, keep everything planned out step by step. The first thing you need to do is figure out content. You'll want an outline of what topics you are going to cover. If it's just an informative newsletter about company or related news, you may only need a couple of pages in the long run. If you plan on having fuller, more informative articles, you'll want to look into having several pages in your layout. Come up with a table of contents and work from there, starting to write out the actual paragraphs of text. Now you can work on layout ideas. Play with images; you don't want to have walls of text. People are often turned off by far too much in one space and it can seem overwhelming for the reader. Use images to break up text and help ease the burden on the reader's eyes. Choose whether you want to print in color or black and white. Black and white is often cheaper but not nearly as aesthetically pleasing as color. If you want to cut somewhat back on budget, consider having commercial color printing for the cover and your most vital pages and articles, with the rest in black and white. You'll also need to choose what paper you want to print on. Glossy paper looks great when using color printing services, as those photos are going to look as crisp and clean as ever. If you are an environmentally conscious business or organization, recycled paper is an option. Make sure to put this information somewhere in the newsletter; you'll readers will appreciate your green thinking. The cover design is going to be one of the most important decisions you make. After all, no one is going to see all the hard work inside if they aren't convinced by the cover. Don't be too overly graphic and flashy, it'll be a sensory overload. Make sure whatever you are picking for the cover represents exactly what you are about and what your readers are going to find inside. Once your newsletter is mass produced and you have the copies in hand, consider how you'll distribute your newsletter. Will you hand them out in a local metropolitan area, or are their places you can drop them off where people can pick them up themselves? Search for local places that may attract the right people and see if they'll carry your newsletter for you. Hopefully you'll be successful enough you'll be working on your next issue!
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