The phrase that resounds throughout the SEO community is 'content is king.' The more fresh content you have, the better chance you have at attracting the search engine spiders to your door. SEO experts push for websites to get in more and more content for this very reason. What is never highlighted is the danger of too much content. Content is important for a web site, but not in the way you might think. Featuring content for the sake of having content might not have the effect you desire. You can discuss your content needs with us at SEO Consult Australia. Here are a few things to consider: *Avoid an overweight site It would be easy for a newcomer to expect that a page with a master's thesis has a great chance of ranking. This is not the kind of content that SEO experts mean. Internet users react well to short, concise chunks of text. The optimal length seems to be around 250 words, which is roughly enough to take up one screen without scrolling. *Don't add pages just for the sake of it Similarly, sites with thousands of pages can have a lot of clout with the search engines, but only if the pages are structured in the right way. Adding pages and pages of content isn't an automatic boost for your rankings. In fact, it opens you up to the risk of a convoluted site structure that trips search engine spiders up. Content needs to be planned and structured for it to assist your search engine optimisation. *Quality counts Some sites interpret 'SEO content' as 'any content that has our keywords in it.' This leads to hundreds of pages generated by content software, which any literate internet user can spot immediately. Quality is a factor that counts in your rankings.
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