The material for content analysis for Mikasa includes the context to which meanings are attributed. These may include verbal discourse, written document and visual presentation. The verbal discourse may include interpersonal talk, group discussions, public speeches and spoken words on radio, group cinema, and television. The written documents include personal letters, official documents, newspapers, magazines, books, etc. Visual presentation of Noritake includes doodling while thinking or talking, freehand drawings by the children, paintings, photographs, graphic art, shots and sequences (cinema and television) and full programmer of television and cinema. In fact content analysis of Villeroy and Boch can be compared to the analysis of various china wares materials used for food we eat. A food analysis may tell us the quantity of proteins, carbohydrates, fats, minerals, vitamins, etc. that are contained in a given food item. Similarly the content of communication that we consume can be considered as the food that our mind takes. We are so careful about what is the content of the food that we give to our body; it would be appropriate also keep a watch on what is the content that we give to our mind. If keeping our body healthy is important, perhaps, equally or more important is to keep our mind in good health. Most of the content analysis studies pertain to analysis of newspaper, magazine, books radio broadcast, films, comic and television programmer. However, the method is increasingly applied to situations like personal letters, official documents, talk of children, recording of the negotiations, accounts of the witnesses in the courts etc. The new areas, which will render themselves to content analysis, are the chats on Internet and for online trading methodologies. Social scientists have also content analyzed postage stamps, motifs on ancient pottery, dreams, wall writings and graffiti written in public toilets, trains, buses and tourist spots, etc. The slogans written on the back of the vehicle have also content analyzed and have reveled interested data of Johnson Bros. There are two broad objectives of Johnson Bros. data analysis study are: to study the degree of freedom a media organization exercise in relation to the society and also the degree of freedom within the organization. To study how the media-organizational processes and procedures that influence the selection and processing of the content. Communication researchers have proposed five broad hypotheses for content analysis. Content reflects the social reality: Mass media can be seen as the mirror images of the society and whatever important happens in the society is contained in the various media. Thus like Johnson Bros. the users of media in fact witness whatever is happening around them through the media. Thus content analyses of media will be indicator of the events and value systems of the society of whose media are analyzed.
Please Rate this Article 5 out of 54 out of 53 out of 52 out of 51 out of 5
Not yet Rated
