Keyword density is an indicator of the number of times the selected keyword appears in the web page. But mind you, keywords shouldn’t be over used, but should be just sufficient enough to appear at important places. If you repeat your keywords with every other word on every line, then your site will probably be rejected as an artificial site or spam site. Keyword density is always expressed as a percentage of the total word content on a given web page. The information the toolbar displays is outdated. There is a big difference between toolbar Page Rank and actual Page Rank. The data you see in the toolbar is 4 to 6 months old. Google tracks and assigns Page Rank in real-time, but does not update the toolbar in the same fashion. There are multiple tools that estimate future PR, but they are just that, estimates. Keep this in mind. Best SEO features: highlighting & backlinks. You can highlight all instances of the search term on the page returned from your search. This helps you see how many times your competitors use these keywords on their pages, so you can adjust your SEO campaign accordingly. Also, the backlinks feature displays all the pages that link to yours, which Google counts towards your Page Rank. Like I said above, remember this is outdated information. Suppose you have 100 words on your webpage (not including HMTL code used for writing the web page), and you use a certain keyword for five times in the content. The keyword density on that page is got by simply dividing the total number of keywords, by the total number of words that appear on your web page. So here it is 5 divided by 100 = .05. Because keyword density is a percentage of the total word count on the page, multiply the above by 100, that is 0.05 x 100 = 5% the accepted standard for a keyword density is between 3% and 5%, to get recognized by the search engines and you should never exceed it. Remember, that this rule applies to every page on your site. It also applies to not just to one keyword but also a set of keywords that relates to a different product or service. The keyword density should always be between 3% and 5%. Simple steps to check the density: 1. Copy and paste the content from an individual web page into a word-processing software program like Word or Word Perfect. 2. Go to the â€Edit’ menu and click â€Select All’. Now go to the â€Tools’ menu and select â€Word Count’. Write down the total number of words in the page. 3. Now select the â€Find’ function on the â€Edit’ menu. Go to the â€Replace’ tab and type in the keyword you want to find. â€Replace’ that word with the same word, so you don’t change the text. 4.0 When you complete the replace function, the system will provide a count of the words you replaced. That gives the number of times you have used the keyword in that page. 5. Using the total word count for the page and the total number of keywords you can now calculate the keyword density.
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