There is often a communication gap between dentists and their patients. This communication gap stems from a variety of factors including (i) dental-related jargon that is often difficult for the patient to understand and comprehend, (ii) minimal relationship development due to lack of interaction, and (iii) the patient not understanding the full range of services that a dentist can offer. For this reason, it is imperative to use dental marketing newsletters to bridge the communication gap between patient and dentist. Several factors build an effective dental marketing newsletter. At a minimum, dental newsletters provide dentists with a means of communicating with their patients away from the office. Not only does this enhance the relationship by offering patients interesting and relevant articles and current dental information, but it also helps keep the dentist's name and office at the forefront of the patients' mind. As a result, the patient will likely remember to schedule routine and non-routine appointments that will maintain and enhance their oral hygiene, thus assisting in keeping patients loyal to their dental practice. The second factor in building an effective dental health newsletter is its ability to provide a marketing vehicle for dentists to inform patients about any new service offered. Many times dental patients are not aware that certain services can be offered at their dental office. By making the patient aware of new services, the client becomes aware of the advances in technology and training that is occurring as well as the option to take part in particular services if they need or desire them in the future. Other information that can help enhance the patient-dentist relationship is dental office marketing. This type of dental newsletter can include information about the employees and staff at the dental office. This can be an opportunity to inform patients about the continuing education, professional development, awards, and new technology that has been brought to the dental office based on innovative concepts and valuable contributions of employees. In addition to publishing patient newsletters, some dental marketing companies also produces newsletters that are specifically designed and distributed to areas surrounding dental practices. This has been proven to be a very effective and efficient means for dentists to market their services and attract more business. The final concept that is important in enhancing the newsletter is all-inclusive packages that take care of all the details of marketing including mailing. Concepts such as this truly make the entire dental newsletter process turnkey for clients and ensure that the marketing dollars are stretched the farthest.
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