I wonder if you knew that visitors to your website form an instant opinion? And they form it about you and your offer. The opinion that is formed in this instantaneous way is done so subconsciously. This happens automatically, and you might wonder why. It matters not a jot how clever the text is on your page. You can have paid an expensive professional to produce your copy for you. And yet your visitor will still form their instant opinion without even reading a single word of your costly copy. You might also have invested in some really great pictures or images on your site. I'm afraid this will carry zero influence on your visitor's instant opinion. Nor does your offer matter. You could be promoting a sensational deal, like selling dollars for dimes. But this too, will be overlooked by the site visitor. This is because the second your page is displayed your subconscious mind goes to work, and the instant opinion begins to form. By now, you are probably wondering just what it is that has this power. Exactly what can have an immediate reaction in your site visitors. You may have already worked out that the answer is colors. When your web page appears to your visitor, the colors you've used go to work on the subconscious of your visitors. The spooky thing about this is that as a web page viewer we can do nothing about this. Colors evoke an intuitive reaction which we have no control over.' The feelings evoked by colors are automatic, and there's no way we can avoid them. As you will know, millions are spent by big companies in deciding the correct colors of new products and in their marketing campaigns. They invest this money as they know how the psychology of color works. The right colors can be the critical factor in the success of big company products. What webmasters have to realize, and this can be very important, is that the same color psychology applies to our web pages. The fact is, the color scheme you use on your web pages can have the effect of causing your visitors to very quickly click away from your website. If you're selling a product from your web page, it wouldn't matter how smart your sales messages are, it's possible that they won't be read anyway. The good news, however, is that you can use colors to engender a really positive reaction. This color psychology is nothing new. This has been with us for generations. It doesn't make any difference whether you know about color power, your subconscious mind is affected. For example, a particular color scheme could convey a good feeling in each of us. However, a different color scheme might convey not so good feelings. In essence, you might send a sense trust, warmth and belonging. Conversely, the feeling sent may be one of distrust, coolness and rejection. The following list gives an idea of the emotions associated with their respective colors: RED Excitement, sense of power, energy, strength, love, leadership, danger etc ORANGE Comfort, steadfastness, courage, confidence, friendliness, cheerfulness, playfulness etc YELLOW Cheerfulness, caution, brightness, intelligence, curiosity, playfulness etc GREEN Harmony, money, health, healing, food, nature, life etc BLUE Stability, tranquility, peace, harmony, love, acceptance, trustworthiness etc PURPLE Ambition, royalty, nobility, wisdom, dignity, independence etc BROWN Reliability, earthiness, nature, tribal, comfort, durability etc BLACK Style, dramatic, power, sophistication, formality, elegance, wealth etc WHITE Cleanliness, purity, innocence, fresh, easy, simplicity etc In summary, the color scheme you use on your web pages need to be reflected by the product or offering you make. What happens is that the subconscious mind of your visitor will attempt to reconcile the colors with the message. If it can't, it will lose interest. Which means, your visitor will be lost. You should spend time in determining what are the right colors for your web pages. Try and make sure your colors and message are in harmony. If you can achieve this, you will produce better results from your website. Be aware, your color scheme can cause your website to make a profit or a loss.
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