It is one thing to buy jewelry because you like it, but a whole different matter when you want to make a statement †a fashion statement, that is. Recognizing that consumer tastes shift on a whim, jewelry designers are constantly developing new lines of fashion jewelry and keeping a pulse on shopping trends to bring to you diamond jewelry which is stylish, unique, and so very satisfying. We’ve been following these trends for many years and have noticed that customers are always looking for the newest, brightest, biggest, and most beautiful diamonds. Just what are the current trends? Read on and we’ll explore what is hot today! Multiple Diamonds, Not Just One †Diamond solitaire engagement rings remain popular, but lots of buyers are choosing three-stone rings featuring a large center stone flanked by a pair of smaller diamonds. And, oftentimes these stones are quite big †no minimalist look here because its show time when sporting three-stone rings. One Carat Will Just Not Do †Diamonds under one carat will always be popular, but larger stones containing three carats or more are gaining with couples who want to flash some bling. Five carat diamond solitaires were never very common, but a growing number of customers want the biggest stone that they can get. White Diamonds Are Beautiful, But Colored Diamonds Are Awesome †White diamonds remain the most favorite diamond color sold, but fancy colored diamonds are prized for their scarcity. Pink is very trendy, but so are other rare colors including green, blue, orange, purple, and black. The rarer the diamond’s color, the more that these stones will cost. However, yellow isn’t a color that diamond buyers want as it is considered undesirable, therefore not something to be prized. Some Settings Never Change †More than two thirds of all diamond engagement ring metals are yellow gold, but there is interest in white gold and platinum. Platinum is by far the priciest, but it is prized by those who like to flash around their big stones and expensive bling. Fashionistas †Not content with buying store brand diamond jewelry, consumers continue to flock to leading designers to see what they have to offer. Danhov, Leon Popov, and M. Geller are some of the top names in fashion jewelry today, offering a wide range of beautiful rings, bracelets, necklaces, pendants, and more. Today’s savvy consumers are just as likely to buy their jewelry by the name as they are by its style and price. Of course, buying any type of jewelry is a personal decision one based largely on your tastes and flair for drama. Consumer tastes may be changing, but savvy jewelers serve all types of shoppers from the traditional buyer to the celebrity diva.
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