For those of you who sell digital products via the internet you may want to read this very carefully because you are probably losing a fortune. Digital piracy is becoming an ever increasing problem if you deliver word documents, ebooks, PDF's, software, video's, and more. Illegal access to protected content is growing right along with the internet. If you are not protecting you digital assets than it is time you start. As amazing as this might seem over half of internet user feel that it OK to share protected content. Due to the internet being the information highway most user don't even realize how big a problem digital piracy has become. The problem has now grown into a multi billion dollar a year industry. Due to the fact that many people feel that the large industries like Microsoft and the record companies are being hurt the most they don't seem to be overly concerned. Many of the writers, software developers, and internet marketers do not realize the impact that not protecting their digital assets is having on them and it is costing them dearly. If you are a digital retailer than you more than likely use a shopping cart with some form of built in protection system. What then is protecting your files after the sale has been made? When someone asks you for a refund but keeps the product don't you feel as though you have been robbed? There have been many times that I had to refund a purchase knowing that the customer did not have time to even look at their purchase. I sure feel as though I was ripped off when that occurred. Digital asset protection software would have given me the ability to repossess my files. Look at the financial side of digital piracy. Just for sake of example lets estimate your software sales at 150 per month on a product that sells for $45. That would be a total of $6,750 per month. If your average refunds are 10% of your purchases than you lost $675 or $8,100 over the course of a year. That is a lot of money to me but piracy doesn't stop there. Many of your files are probably being shared on forums or with your buyers friends and family. Some may even be sold illegally. The good news is that with new technology there are now ways you can completely protect your digital assets. There is now a handful of products and services to help you. When you decide it's time to go the extra mile and start protecting your income there are a few things you should look for while shopping for digital download protection. Look for a feature rich product which has the ability to lock your files, disable them, and repossess them. I would definitely purchase a product that offered unlimited file protection. To prevent sharing look for products that track usage. Products that allow you to set Expiration dates and trial periods can really pay off for you. Isn't it time you started protecting your down loadable files. The sooner you do the sooner you will begin to see more sales, less refunds, and your income will grow accordingly. Imagine the look on the face of the digital thief who asked for a refund but still planned on using your product but than could not access the file. Priceless!
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