The Internet has rewritten the rules of business, generating a dramatic shift from traditional media to a complex, ever-evolving array of interactive strategies that offer immediate, measurable results. Today’s highly competitive environment has further accelerated that change, as companies require more accountability for marketing dollars than ever before. With this growing emphasis on integrated digital strategies, the opportunities for marketing professionals and organizations with end-to-end Internet expertise have never been greater. Certificate in Digital Marketing Program by SEO Shiksha is the first and only certificate program that provides the advanced Internet marketing training and credentials you need to become an interactive marketing expert. This dynamic online training program covers all facets of digital marketing, including website usability, blogs, Web 2.0, search engine optimization (SEO), viral marketing, affiliate marketing, web analytics, social media and more. When you’re ready to delve further into specific disciplines, SEO Shiksha’s advanced specialized Digital Marketing Program will hone your expertise in web analytics, social media, email marketing, affiliate marketing, mobile marketing and search engine marketing. Mutually, the master and advanced specialized certificate programs empower you to develop, implement and evolve integrated online strategies that will maximize your marketing budget and make a real impact in the virtual world! Certificate in Digital Marketing Program - Complete three-week online courses and earn Certificate in Internet Marketing. Each interactive Internet marketing course is taught by real-world experts and covers a series of critical topics, helping you to expand your expertise and get on the fast track to success. Learn More The unit has three sections †a.Campaign Tools b.Application c.Monitoring Digital Marketing. More specifically, Digital marketing program covers Search Engine Optimization (SEO), Pay-Per-Click (PPC), Email Marketing, Viral Marketing, new and emerging advertising media, Online Pr, Affiliate Marketing and Social Media, Digital Metrics in the form of voice of the customer (VOC), A/b tests and Usability Studies, Legislation, Regulations and Codes of Practice. SEO Shiksha provides one of the best LinkedIn, twitter, and Facebook training in India. Learning Outcomes on successful completion of this course candidate will be able to: †Explain the significance of Digital Campaign Tools, Planning, Implementing and Monitoring Digital Marketing. †Understand the Role of the Essential Elements Of. Advanced Specialized Certificates in Digital Marketing - For a more intensive exploration of six key aspects of digital marketing, SEO Shiksha offers eight-week advanced specialized certificate courses in Advanced Web Analytics, Advanced Social Media, Advanced Email Marketing, Advanced Affiliate Marketing, Advanced Mobile Marketing and Advanced Search Engine Marketing. The institute also provide one day intensive deep dive into the core areas of digital marketing, It covers both the basic fundamentals of digital marketing as well as high level expertise needed to effectively develop, plan and execute digital marketing campaigns †the session is packed with best practice examples from India and around the world. Digital marketing training & Supporting Resources unit intends to provide candidates with the skills and knowledge necessary in planning Digital Marketing campaigns within organizations. Advance Digital Marketing program is composed of 4 modules and a dissertation to be completed in a full-time basis. There are no options, all modules are compulsory. The core modules are: * Digital Marketing and Consumer Behavior a.Principles of digital marketing and the Internet b.Digital communications strategies c.Database marketing and customer behavior * Commerce and Law a.Commercial activities and e-commerce b.Digital business strategies c.Digital ethics, legislation and security * Strategic Web Design -Advanced web design a.Search engines: Marketing and Optimization b.Multimedia * Measurement, Development and Security a.Digital Metrics and Analysis b.NPD and Project Management c.Security and systems Learning Outcomes - On successful completion of advance digital marketing program candidates will be able to: i.Understand the importance of digital campaign tools, planning, implementing and monitoring digital marketing ii.Explain the role of the necessary elements of digital campaigns and describe the links between each technique iii.Explain how each tool of the digital communications mix can be coordinated efficiently iv.Evaluate an existing digital communications campaign v.Recommend improvements to a particular digital communications campaign vi.Make clear how the digital communications mix can be measured and monitored effectively
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