If you have time then no body else can do better SEO for your website than you. You do not have to spend lots of time in research but just follow some basic rules of search engine optimization. Google’s guide for SEO beginners can help you most in this regard. Follow the guidelines given by Google and if you encounter any problem then ask your queries in SEO forums. SEO forums are great resources to get help and most of time you get the desired answer from there. Below are five basics of On Page Optimization that you need to follow: Unique Titles: Every Webpage has a unique reason for existing thus it must have unique title; Search engines highly recommend unique titles for all pages. Title of a web page must reflect the content of webpage and give an idea about what the webpage is all about. Unique Meta: Description and Keyword Meta should be unique and should summarize the webpage content. Most search engines uses description meta for creating snippet in their search engine results thus it should be attractive so that click through rate of organic listing can be achieved high. SEO Copywriting: Whether you write content for your website or content writer do it for you, keep few basics in mind like use synonyms of keywords, keywords distribution over content, keywords proximity etc. Clever use of words can get you rank higher for multiple key phrases. SE Friendly Navigation: The Navigation menus should be simple, crawl able, easy to navigate and thus serving the purpose. Let them not be too fancy, complex and Java Script enabled. It defeats the purpose. Clean Code: Search Engines don't like sloppy code. Think of it like trying to read someone's really sloppy hand writing. Now imagine having to read through pages of sloppy handwriting. There probably would come a point in time when you would want to give up. After getting done with above tasks begin the link building for your website. Approach to webmasters / owners of websites built on your theme and request them to give a link to your website. Other link building activities involves directory submission, article writing and publishing and link exchange.
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