Experienced webmasters know the value of a good and "sticky" domain name. Ever since Google started ranking higher and giving more weight to web sites which use relevant keywords in the domain name. A clear example can be seen after running a quick search using the term "SEO". Almost all the sites which come up for that particular term use the key term in the domain name, except Wikipedia which is strongly bounded and integrated in Google due to its content quality check. Web hosting companies have noted the domain name trends and have secured what up to this date is referred to as "prime online real estate". This particular expression is used to denote the weight a one word domain has. For instance, the amount of people who type "buy" directly on the web browser, without even going to Google for related sites, is nothing less that amazing. A quick site traffic comparison can be made on Alexa (web site traffic ranking and statistical system) to get a visual representation of what the traffic towards that particular site looks like. Big and reputable web hosting companies have locked several "on demand" domain names which can be bought through those services by it's clients. Practical hosting services will allow users to buy domain names directly through their user and administrative interface letting them manage all the domains easily. Domain name management has also become a serious task for webmasters who possess 10 domains or more. Since not all names are bought through a particular provider due to pricing and promotion, it is helpful to work with a hosting services which on top of all other features, provides a way to clearly manage all the purchased domains. Hosting a domain through the web service company which sells it is relatively easy, but the tedious task of "name server" (DNS) corrections start when domains are not hosted by the company which sold it in the first place. DNS serve as the link between your domain name and the IP address related to it. After acquiring a domain name it is always a good practice to keep all confirmation and receipt emails on a special folder so that expiration dates and important information are not lost. If a hosting provider owns and sells a series of domain names it is always wise to speak to their customer service reps. about purchasing one which catches your attention, remember that domain names are prime online real estate, and that is the principle on which many domain name brokerage sites are founded and developed.
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