Part of branding nowadays is aligning yourself with other brands that fit the tastes of your target audience. The auto industry is finally beginning to take a lesson from the rest of the consumer markets, as is evidenced by some interesting news to come out of your Downers Grove Volkswagen Tiguan dealer. Ultimately, automakers are doing everything they can to differentiate themselves from the competition and establish themselves as leaders in the field. So why not partner up with other leaders in the field to expand your draw to a wider audience? That’s exactly what Downers Grove Pugi dealers had in mind when a recent announcement from VW came out: a partnership with Adidas that will align the two brands for one seriously awesome new car model. The new Adidas Edition VW Golf GTI benefits from all the things that make the Golf GTI a solid buy and more. Downers Grove Volkswagen Tiguan drivers were excited to hear that the new Adidas Edition model will have a lot of Adidas’ recognizable branding as a little extra design perk for Adidas fans around the globe. In terms of aesthetics, the new Adidas Edition VW Golf GTI benefits from Adidas badges on the B pillars and some interesting 10-spoke alloy wheels. Downers Grove Pugi dealers also like the characteristic triple stripe of the Adidas brand, which is prominently featured both in interior and exterior portions of the Adidas Edition car. If you’re a fan of both the VW Golf GTI and the Adidas brand, you won’t want to miss this fantastic new offering from one of the most prominent global car makers. This is just one solid move from VW, who has earned a lot of media props for a lot of the dependable models we’ve seen hitting the market lately. Downers Grove Volkswagen Tiguan dealers also benefit largely from the shifting trend in the U.S. auto market, which brings utility and functionality to smaller cars that consume less fuel and leave a smaller footprint on the ecosystem. Just ask any Downers Grove Pugi driver: VW is kicking down fences in a big way and helping to lead the way in terms of bringing the industry to more cutting edge trends. Innovative cars like the Golf, Rabbit and Passat are some of the many reasons why you should stop by a VW dealer today for a test-run. Another recent announcement by VW sheds light on a model that many VW fans thought was long gone. I’m of course talking about the VW Beetle, a car so unique that it has never truly been replicated by any other brand on the market. That says something for European engineering and design teams, who have been able to see a lot of value in designs that other teams may not have noticed or understood. As the industry continues to evolve in a big way, we’ll continue to look to automakers like VW to really take the reigns and push us forward into the next generation of the auto industry.
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