Many people start out in an online home business by entering the Internet Marketing (IM), or "Make Money" niche. The problem with this is that the IM niche is very very competitive with countless opportunities, and people have become more and more sceptical and afraid of scams. The newbie internet marketer often believes that they can earn easy money online in this niche. But the truth is that it's very hard to succeed without some time, effort and experience in internet marketing. Now, I'm not saying that it's impossible to succeed, but there are better ways to earn easy money online than in the IM niche. Instead, you can sell popular niche products that people want and will pay money for. There's often a lot less competition, and less scepticism in these smaller niches. So at the end of the day, it's easier and more profitable to sell these niche products. The first step is to select some topics that you have an interest in. Then, with each topic that you've selected, you need to research and determine if it meets certain criteria. What criteria? Well, things like: are people already spending money in this niche; are there front-end and back-end products to service these people; are there a reasonable amount of daily searches in the search engines for this niche; and how much competition is there from other sites. It's important to research to determine if the niche is profitable, because sometimes people are only looking for free information and not actually spending any money in this area. Okay, the idea now is to select a popular niche where there is money spent but then chunk it down and get really specific to come up with sub-niches. The more you can narrow it down the better, because you will often find that there's less competition in these sub-niches. To discover these niches and sub-niches start off with a keyword tool and enter some search phrases that you believe people would enter to find information on this particular topic. The keyword tool will give you tons of alternative phrases that you can use as well. There are no hard and fast rules here, but I tend to go for phrases that have about 1,000 to 5,000 searches per month. Next, go to Google, Yahoo and MSN and type in your keyword phrase within inverted commas to check for the number of competing sites. I tend to aim for less than 100,000 results for each search engine. I usually check the top three sites for that phrase to see how many back-links they have and how much SEO they have done on their site. It just shows me what I'm up against and what I need to do to rank well for that phrase. A good indicator of the profit potential of the topic (and the keyword phrase) is the number of Google ads down the right hand side of the search pages for that phrase. If there's greater than 20 ads, it's a pretty fair bet that people are spending money in this niche. Otherwise people wouldn't be bidding to have their ads on that page. Once you have done your research, and the niche fits in with all the criteria that you have in place, you can be more confident of earning easy money online with this, or any other niches that you may choose. Proper research and preparation initially is a lot of work, but it will save you time in the long run, and it will maximize your profits for any campaigns that you create.
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