The last few years has witnessed a dramatic rise in the number of eCommerce websites that offer online shopping. It is because of some benefits like saving of time, money, and resources along with increased customer satisfaction that the online shopping websites are becoming more and more popular. While for some of the website, images are mandatory, they (images) are not compulsory for other websites. For most of the website that offer online shopping, images are necessary for convincing the prospective buyers, but the biggest negative side of images is that they (images) are not considered for indexing on the search engine list. It is to get rid of this negative feature that the web designers are now using RDFa technology. The RDFa technology is akin to microdata and microformats. The search engines (SE) can be provided with more information with the help of this technology. This information is formatted category wise. The user cannot see this categorization because of the embedding of information. On the other hand this information is obvious to the search engines. This helps the hauling of the website URL in the search engine list. The search engines can facilitate the users of search engine results pages (SERPs) directly with categorized and expanded information in the mode of snippets that are RDFa rich. This strategy increases clicks from specific visitors and consequently increases the click through rate. The use of RDFa technology makes the website search engine friendly as well as user friendly. Being friendly on both sides was nearly impossible before the advent of RDFa technology. Every product page should have buttons for â€Add to Cartâ€, â€Go to Shopping Cartâ€, and â€Check outâ€. There should be facility of â€Remove from the Cart†the billing should include the logistics and taxes if applicable. After being user friendly and search engine friendly comes the stage of assuring the visitor about the confidentiality of the financial transaction data such as username and password. There should be a system through which the buyer gets informed about the buyer having ordered the product or service and this information should include the list of items along with the total cost that has to be borne by the buyer on delivery of the product. When any Ecommerce website is successful at appealing and convincing the buyer and when the buyer is satisfied with the service offered by the business, the referral market is supposed to get boosted. It is obvious that retention of current buyer is cheaper than creating new buyers. There are professional web design service companies that have both experience and technical expertise. Availing their services can help you prepare a successful Ecommerce web site. Copyright 2010
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