Facebook with 500 million users worldwide and counting, is the largest social media network on the planet. If you can succeed with Facebook advertising, it is possible that your website and products could be on the screens of millions of potential customers. Included in this article we will discover many of the fantastic features available if you choose to advertise with Facebook. Tip 1: Create Targeted Ads - With Facebook advertising it is possible to create targeted ads, so they will only appear to certain groups based on age, gender, hobbies etc. For example you wish your ads to target single mothers, you will need to configure your ad to only appear if a user's profile states they are a female, single and also a mother. Tip 2: Maximising your click through rate - To minimise your costs you will have to ensure your ad campaign is not only reaching your target market but also optimised for your 'Click through Rate'. As a rule your overall CTR should not fall below 2 %. If at any time your click through rate falls below the 2% threshold you could risk Facebook pausing or deleting your advert. Avoid falling below 2% by regularly checking your click through rate and making any necessary improvements. An option for keeping your click through rate above the 2% minimum is to test different ad variations to evaluate which is more beneficial within your industry or niche. Another option to consider which could impact your CTR is the time of day your ads appear. You can specify within the ad settings when your ad will appear. For example you can adjust the setting so your ads run at only certain times of the day or even specific dates. You should pay particular attention to your target countries time zones, and ensure your ads run at peak times. Tip 3: Stay within the Advertising Guidelines - You must fully understand the guidelines for advertising on Facebook. Facebook are flexible with the content they allow within the ads, however you must ensure your ads do not display any offensive images or text. Tip 4: Setting your maximum bid - One of the most important tasks to perform is to set up your daily maximum bid. Please note the higher your bid the more exposure your ad campaign will receive. To start with you may want to consider a lower bid then increase over time when needed. Tip 5: Cost per click or Impression based ads - It is possible to create your Facebook ads as Impression based adverts or CPC based ads. CPC ads are charged every time a user clicks on your ad, impression based ads are charged by the amount of times your ad appears on a page, regardless of how many times your ad is clicked. Both systems have advantages, but if new to advertising with Facebook, we would recommend that you start initially with the CPC system.
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