Everyone knows that English is the accepted International language throughout the world. But do you really know how much of the world's population can understand the English language? The answer is only 40%. So what does this mean for the internet marketer or the home based business owner? Basically, it means that you are losing a whopping 60% of your audience. Everyone who has an Internet home based business is delivering their message in English. Web pages are written in English. Sales copies, ebooks and special reports, instruction manuals for scripts, software programs, you name it. They are all written in English. So now, my friend: How can 60% of the world be able to understand any component of your Internet marketing campaigns then? The solution is a rather simple one, but it is something that is not as widely implemented as much as one would expect. This solution is a process called translation. You have got to translate your business message in mediums which different people from different countries and cultures will be able to understand. This is very important for you if you are planning to corner such non-English speaking markets. On hindsight, it can be a nightmare to translate your business messages into every language known to the world. Unless you are a multi-lingual genius, outsourcing the translation process can be very expensive. In order to keep things simple, focus your efforts only on emerging markets that have the potential for further development, or which are at the brink of an online commercial gold rush. So what are these markets? 1. The Chinese market This market is slowly but surely opening its doors to the Internet. Once limited to the government-controlled Intranet, China's new open door policy is encouraging a rush of Chinese players into the world of Internet marketing. 2. The Japanese market This is one of the fastest emerging markets in the Internet marketing world. The Japanese people are quick to realize the massive earning potential of the Internet. They are very keen to acquire knowledge, and would want to feed on any bits of information that they can find. This obviously makes Japan the perfect market for informational products. 3. The Spanish-speaking market Spanish is one of the oldest languages in the world, and around a quarter of the world's population can understand the language. Offering some translated pages and products in Spanish will enable you to corner this huge market and be one step ahead of your competition. It is really quite unbelievable to think that close to 95% of all Internet home based businesses have not tapped into these emerging markets. They are definitely limiting their potential audience by delivering their messages only in English. An interview was conducted by MarketingSherpa, one of the internet's leading online business research firms, with Peter Davis, owner and operator of tpp.com. He revealed that his business experienced a tremendous upswing ever since he offered his newsletter in the Chinese language. His business is engaged in the licensing of mobile software technology for handheld manufacturers. He saw how China is one of the world's biggest manufacturers of handheld devices, and so he decided to translate his business messages in Chinese. The result was astonishing to say the least: his newsletter circulation increased by a whopping 47%. It is really a mouth-watering prospect considering the fact that so many of the business messages out there are not translated into other languages. This would mean that you have less competition, since no-one else even bother to venture into the massive non-English speaking markets. There are some freelancing websites you can go to for translation services, like elance.com, scriptlance.com, getafreelancer.com, and rentacoder.com. The prices vary from different services, but good deals can always be found with a little bit of research. So if you are looking for a different Internet marketing approach to turbo-boost your online business' sales and marketability, then what better way to do it by serving the non-English speaking market? My advice to you is to do it as soon as possible before everyone else does. By the time the other players join in the fray, you are already light years ahead of your competition, leaving them to feed on scraps.
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