Facebook is the most powerful social networking tool nowadays with a base of more than 500 million subscribers. Undoubtedly, facebook has provided a medium to connect and interact with friends and family members. However, its potential can’t be limited to keeping an eye over your friend’s activities, sharing status message, and sharing photos with then. In fact, facebook is a great business tool with immense potential for marketing of products and services. Facebook for Merchants/Business Owners/Organizations Keeping its immense business networking potential in mind, facebook has offered several business tools to merchants/business owners/organizations. The facilities to create a business page, a group, or facebook advertisements are targeting social business networking aspects only. Facebook Pages †Facebook pages offer a simple and free, but effective opportunity to build online presence. The facility to page customization and integration of apps with them further maximizes user interaction. Creating a facebook page for business is among the least business owners can do to promote their business. Through business pages on facebook, merchants/business owners/organizations can interact with their potential customers easily. It is also easier to circulate news and other updates related to products and services being offered. Facebook Ads †For more powerful marketing impact merchants/business owners/organizations can use facebook ads. Creating an advertisement for facebook is very easy. During ad creation, people can target their ads by location, sex, age, keyword, relationship status, job title, workplace, or college. Once done facebook will automatically deliver ads to users in desired audience segment throughout the site. Facebook ads provide following benefits to advertisers: 1.Connect with more than 500 million potential customers from all over the globe 2.Preference to choose targeted audience by location, age, interests or other factors 3.Help in building a community around your business 4.Option to set (and change) the daily budget for advertisements anytime 5.Choose to pay only when people click (CPC) or see ads (CPM) Facebook has been a popular place for merchants and customers to interact with each other. It offers mutual benefits to both of them. If merchants have the opportunity to get in touch with millions of potential customers, customers have the benefits of enjoying special promo offers and discounts being offered by merchants.
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