When it comes to finding the right voice talent for your television promo, it is just as important to have a well written script as it is to have a great voice talent to deliver your message. Keep in mind that the voice talent does not need to be an expert on what they are reading, they only need to use the correct inflection and emphasis throughout the script. As long as the script is well written, a professional voice talent will be able to sound knowledgeable and believable during the promo. Instead of rushing out to find an expert in your industry to read your script, instead think about the message you are trying to portray with the promo. Is the promo trying to convey a light hearted message, perhaps about a new television comedy coming to your network? Make sure that the voice talent you select can read your script in a tone that matches your marketing goals. While experience is a key issue, direction of a voice over talent is also very important. Inflection and tone of a delivered promo piece is paramount. Obviously the delivery of a serious issue such as creating noise around a political special interest group will be considerably different from a new movie promo. Whatever the purpose and intention of your radio or television promo, a good pairing between script, voice talent, and direction is essential. Even if you do not have a specific voiceover talent in mind, your script should be written in such a way that only a small handful of deliveries will mesh with the message. From there, it will simply be a matter of listening to demos to find out if any voice talents interested in your job are able to convey the message in the tone your company needs. If the demo recordings sitting on your desk do not hold your interest, it might be time to take your search online. Credible voice talents will have sample demos available for your production team to preview, until you find the voice talent that fits your promo’s script. Once your script is finalized, the voice talent has delivered a product to your liking, and the production team has edited and produced the final cut, your television promo will be ready for air. Making the right choices for your production will ultimately help in receiving a higher return on investment, building your brand and raising the company credibility.
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