If your business is regularly represented at trade shows, you need a quality trade show display that will give the right representation of your business. Trade show displays come in a variety of sizes with many different features, so choosing one is not as easy as you might think. Before you buy or order one, be sure to consider these things. Size of the Display Make sure the display is going to be the right size, both when packed and when in use. Trade show exhibits need to fit in the size of booth that you regularly use. If you regularly reserve double wide areas, for instance, make sure that the exhibit will cover the space well. On the other hand, if you regularly reserve the smallest area, make sure the display will not overwhelm it. Also, you need to make sure that it is the right size when folded. Is it portable enough to easily move? If you regularly travel by yourself, will you be able to carry it? Will it be something you can check on the airplane, or will you have to pay extra fees for oversized baggage? Will it fit in the trunk of a small rental car? These considerations will help you narrow down your search. Versatility Another consideration to make is whether or not the display is versatile. Can you easily change the photos and text if you need to, or are they mounted permanently? Sometimes the display case has another function, such as serving as a podium or stand. If you are going to spend the money necessary to buy a display, you might as well get as much functionality out of the system as possible. Set Up Learn all you can about the setup of the display. Some trade show exhibits are quite difficult to set up, and even require special tools that you may not have on hand. If you are going to need some tools, make sure you bring them with you. Also, find out how many people are needed to set up the display. If you need several hands, but regularly travel by yourself, you probably need to consider a different display that is easier to put in place. Finally, find out how much time it will take to set up the display, and make sure that you will be able to give yourself that much time on a regular basis as you are traveling to exhibits. Portability Keep in mind that you will be regularly moving with your display case. Find one that is easy to transport. Wheels on the travel case are a great feature. Also, check for handles that will make transport easier. Finally, make sure the weight is not more than you can handle. Purchasing Options A final consideration is whether or not you really need to buy a trade show display. Believe it or not, trade show display rental is a very valid option. By partnering with a display booth rental company, you can get a quality display for a fraction of the price. How does rental work? The rental company provides the display structure and some custom graphics and logos. Everything you need is included, including lights, chairs, when applicable, and display boards. Some set ups even come with television screens or computer monitors that can be used for videos or presentations. One benefit of renting over purchasing, besides the ability to save money, is the fact that you do not have to replace components that stop working. If a light breaks, not because of your actions, the rental company will replace it. You will eliminate much of the stress that comes with owning your own display and being responsible for maintaining it. Unless you need to own your own display, renting is an economical and practical option.
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