Promoting a product, service or idea requires an advertising practice. Through advertising, brand and service owners reach out to potential customers and convey the message. There are various types and channels of advertising such as television, radio, newspaper, magazines, billboards, posters. Through one or multiple media channel, advertisers reach out to prospects or customers thereby conveying the brand message. An advertising media plays an important role in the overall marketing activity of a product or service. In the following paragraphs, five different channels or advertising are briefly explained. Take a look- Different channels of advertising- Broadcast media- Television and radio commercials are usually known as broadcast advertising. Through broadcast media, an advertiser reaches out to a broad audience. Also known as mass marketing, broadcast media provides national or even worldwide audiences with rich impact about the brand. Major brand and service owners launch their promotion campaigns through broadcast advertising channels. Print Media- Any printed form or version of brand promotion comes under print advertising. Leaflets, pamphlets, flyers, posters, classifieds etc come under print advertising. A print ad is effective only if people see or read it. In order, to provide an affective impact on customers, print advertisers should ensure that they provide the brand message in an interesting manner. Outdoor media- Any type or practice of brand promotion launched through an outdoor media such as billboard, street furniture, transit media, posters etc come under outdoor advertising. Airport Advertising, Mall Advertising, Metro Advertising etc are some avenues of outdoor advertising. Online media- Brand messages that are accessible through online media comes under online advertising. PPCs, Viral marketing, EDMs, Banners etc come under web or online advertising. Internet is a must to reach out to customers through this advertising media. Mobile media- The mobile phones we use as a communication devise are also discovered as an effective advertising media. Usually known as mobile advertising, brand promotion practice through mobile media is emerging as one of the in demand tools by wide range of brand owners and advertisers. Advertising is a brand promotion measure used by companies, brand owners and organizations to promote their businesses. Advertising is a common tool of promotion. However, it is not restricted to limited realms such as television, billboard, radio etc. There are multiple avenues of advertising. The advertiser can launch a promotion campaign as per the promotional strategy through an effective media or tool. advertising is a pervasive marketing activity in today’s society. The following paragraphs will throw some light upon how advertising is persistent in contemporary society. Advertising reflects the cultural norms of a society It is true that advertising reflects the cultural norms of a society. What is in trend in the society is reflected through the ad campaign that targets the particular location or area. For example, advertising trends in India as compared to Western countries are quite different. An ad campaign should appeal to the lifestyle, habit or mentality of the public to whom the campaign is targeted. To cite an example, Pepsi is a preferred cold drink brand in India as compared to Coca Cola. Indians have a good appetite for sweets. Pepsi is sweeter in taste than Coca Cola. So, it is obvious why Indians mostly prefer Pepsi and not Coca Cola. Advertising caters to the age- old belief of customers Though the mediums and techniques of brand advertising have been revamped and improved, most of the brand advertising campaigns still cater to the age-old belief of customers. Telling the brand story through an innovative media by adopting a brand new technique yet providing the same impact, this is exactly how advertising appeals to the attention of customers in contemporary society.
Please Rate this Article 5 out of 54 out of 53 out of 52 out of 51 out of 5
Not yet Rated
