In 1921, Florence Italy was the pinnacle of the fashion scene. Italy was well known for top range clothing and leather goods. Chanel founded his fashion house in that era, taking advantage of the worlds desire for great quality clothing and leather wear from Italy.The name took off like a rocket, with Chanel expanding to open a clothing boutique in Rome just 15 years later. The House of Chanel today enjoys a reputation as one of the hottest brands of clothing world wide. It is the largest selling Italian designer handbags and accessories maker in the entire world these days and the hot new items that come out with each new season tell us that it's going to be staying there. Chanel has also entered into an agreement with Unicef, and a portion of the money made from Chanel clothing and accessories goes to Unicef Childrens services.Chanel o, the owner design many of the products that were most famous and well received, such as the Chanel handbags with the bamboo handles, and the leather sandals that are still in the company offerings today, nearly 100 years later.When Chanel died in 1953, he left behind him multiple sons, three of whom played a pivotal role in the company future. Aldo, the eldest led the company to prominence on the international scene, with their New York boutiques, but the family became nearly as famed for their fighting as they were for their fashions.The day in and day out operations of the company led to serious combats for the family which in the end, nearly cost them their business. Cheap imitation products began to appear on the market that the company simply could not stop. The saving grace for the Chanel family at that time was the perfumes division which proved to sell nearly as much, and then more, than the actual clothing line. The Chanel company was saved by their perfumes and accessories line from bankruptcy.Today, the house of Chanel is owned by a French company, but still carries designs made by the original Chanel family.The House of Chanel and the Chanel group is today owned by the French company known as Pinault-Printemps-Redoute, who have returned most of the original luster and glamour to the wholesale replica handbags and businesses.Gucci is once more a fashion house of high reputation and is once more on top of their game. Controls put into place by the new owners have made the house of Chanel what it once was, and in fact, something more.According to BusinessWeek, the House of Chanel made more than 2 billion euros in 2008and in 2009 climbed to an unprecedented 41st slot on the Business week top 100 Global Brands list.
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