Last November pop singer Katy Perry wowed West Ham fans by donning their favorite colors during the European Music award ceremony. Football enthusiasts are still talking about the event. It is an acknowledged fact that when football teams launch new shirts, in collusion with brands, fans go round the bend on a mad buying spree. The Football shirts adorning the catwalk generate fiery debates around their designs, motifs, and patterns. Social networking sites undergo a mad blitz of arguments and counter arguments with regard to shirt collars, logos, and sleeve embellishments. With the FIFA World Cup just around the corner, blog sites are gearing up once again for some heavy football chatter, just as retailers are gearing up for †well, football gear that is both functional as well as trendy. Let us look at what’s on offer: Young supporters of the Austria National Team would simply dig the kilt-like Puma-fabricated Football shirts with open collars. The thematic ketchup color is amply complemented with the team’s snow-white jerseys and jet-black socks. Then there is a whole range of, what are called, â€home and away’ football shirts that Puma (god bless them!) in collusion with Feyenoord. In a union that is both youthful and saucy with bell-style shorts to complement them, these fashion symbols are poised to take fans by storm. This world cup season the environmentally-conscious crowd too can dream of stepping out in style in Nike vetements. In a rare conservational gesture Nike sourced plastic bottles from landfills in Taiwan and Japan and converted them into fine fabric which will grace the backs of teams from Portugal, Brazil, and The Netherlands during the FIFA World Cup 2010. The new yarn thus produced has proved to be more energy-efficient compared to its virgin counterpart. Nike is known for its sartorial savvy in the football pitch. This season quite a few teams are likely to join the trend parade including the Gangwon FC, Poland, and Turkey. There appears to be a major preference for the latest Nike Polish offering, the 2010-12 away football shirt made of â€dri-fit’ texture that is cling-free and designed to cancel the effect of perspiration. The hearty-hued chemises belie the unusually light fabric that is also laser-perforated to allow air-flow and cooling. This season the Honduras National Team has reason to rejoice as it marks its first appearance since 1982. And all the members will happily sport the team logo in Joma-sponsored home and away football shirts with candid stripes and crest that, according to some, are quite a knock-off! hose supporting France footballers can bask in the glory of the France National Team’s sartorial elegance as well as its dribbling finesse. Adidas has launched a theme that is decidedly classic and yet with some playful touches like flared sleeves and pinstripes. This is a mere snapshot attempt at what’s actually in store. Be prepared for the big surprise, come June!
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