Joint venture selling is easily the most neglected free marketing system available to internet entrepreneurs. Why? Most likely this comes from the stigma attached to teaming up in business. People are leery of business ventures going haywire, so they are apt to avoid any type of joint venture. Unlike many joint ventures, however, joint venture promotion doesn't mean combining money. You simply share promotion tools. Allow me to clarify what makes joint venture marketing such a wonderful form of free marketing. The initial and probably most beneficial reason is that it provides referrals from other sellers and with recommendations comes trust. Not only are you growing your contact pool to include your venture partner's consumers but you will also earn greater trust from your venture partner's contacts because he/she has recommended you. After a person gains trust they'll have a dependable customer list far into the future. The next advantage, as I previously said, is the larger customer base that accompanies joint ventures. If you join forces smartly you can add a customer base that might have alternately taken many years to grow. Consider how much time it has taken you to establish your current customer list, now think about how much time it would take you to, for example, triple it. I'm certain you can clearly see how advantageous joint ventures can be. Know Your Conversion Rate . The first mistake newbie’s make is they start contacting JV partners left right and centre before they’ve even made a sale of their ebook themselves. This is wrong. Very wrong. You need to be able to contact a potential JV partner and be able to tell them how your sites converting. Site conversion is simple. It’s the amount of visitors to the amount of visitors who buy. So for example if one hundred people visited your site and two bought your conversion is two percent. You want to get at least one thousand visitors before you know your conversion. To work out how your sites converting download the software from statcounter.com. Don’t worry it won’t cost you a penny. The first mistake newbie’s make is they start contacting JV partners left right and centre before they’ve even made a sale of their ebook themselves. This is wrong. Very wrong. You need to be able to contact a potential JV partner and be able to tell them how your sites converting. The third advantage of joint venture marketing is the ability to gain new customers. The simple fact that you will be giving a greater number of products or services through your joint venture is very appealing to possible customers. The greater your offerings, the greater the number of people who will visit your site, Finally, a successful venture makes it possible to enter into a greater number of such partnerships in the future. This in turn will help expand your customer list again. When others see the success you have experienced, they are much more willing to join forces with you. With each successful joint venture, the quality of your future partners is increased dramatically and you will eventually attract the attention of those at the top of the marketing chain.
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