A domain name is your street address, the URL, the words that are typed into the address bar at the top of the page on your computer internet browser such as Google, Bing, Yahoo or MSN. It's also typically the first impression your potential customer gets of you and your business. It's the first impression your potential customer gets of you! It's also important for branding and to protect your reputation. For that reason one of the first things I did when I got online was to register all the major extensions for the name Randy Charach. And more than that, choosing a great domain name not only instills confidence in your website visitor, but also greatly improves your chances of getting that visit to your website in the first place. Here's why: 70% of Internet users type keywords into their Internet browsers address bar to see what's there. The traffic generated by these users' accounts for 15 to 20% of Google and Yahoo's ad revenue. Get Free Targeted Traffic This means that you can gain a lot of free and highly qualified traffic to your site just by having a domain name that matches keywords to your product or service. For example, if you're selling an e-book that relates to let's say... making a million dollars as a magician, and your keyword research tells you that people looking for information on that subject type "millionaire magician" into the search engine, then a great domain name for you to register for that website would logically be...well you figure it out. Also, the search engines will love your website because it has the keywords that people are looking for right in the domain. This gives your domain name SEO - search engine optimization - or in other words, WEIGHT. That means another website, possibly identical to yours in every other way, but with a domain name which is not as relevant to the content of the site, is not going to appear in the search engines as readily as the one with the relevant keywords in the domain name. What If The Name You Want Is Taken? If your ideal .com keyword name is already owned by someone else, see how cheaply you can buy it. Depending on what you pay for the name, it may be the best investment in your project that you make. Using a free whois tool you can type in a domain address and retrieve the contact information and find out whois the owner and get all their contact details. The best way to make contact is to simply pick up the phone, call the owner and ask if they're willing to sell the name, and if so for how much. So, if you can't get your first choice of keywords with the.com extension, go back to the keyword tool and go down the list until you find one that is available to register, or wait until you can afford to purchase from the existing owner of the domain you really want. While there is merit in other domain extensions besides .com, in most cases, I suggest you stick to the .com. It's the most common extension and the one people think of first. Be sure to get your own name, like I did for Randy Charach.
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