The handloom sector in India is fast acknowledging the importance of adopting innovative tools and advanced production techniques to improve sales and boost revenues. Waking up to the reality of rising competition in the global market, handloom weavers are increasingly shifting their focus on implementation of product, design and market innovation strategies. A number of handloom units in Tamil Nadu, West Bengal and Jammu & Kashmir are opting for novel manufacturing tools to enhance their production capacities and meet the market demands. Innovation has become the key focus area for small and medium enterprises (SMEs) engaged in the domestic handloom sector. This also holds true for small handloom units engaged in the export business. These units are planning to increase their export volumes in the international markets by resorting to smart strategy and innovative modes of production. Small scale units are also formulating market innovation policy to develop new product range that helps them counter tough competition from rival exporting nations like China, Vietnam and Kenya. Handloom exporting units are paying more attention to offer value-added handloom items at reasonable rates to make their products globally competitive. Realising the significance of adopting new production techniques and the need for a proactive approach, the Handloom Export Promotion Council (HEPC) of India is undertaking a slew of measures to further promote innovation. It has identified a number of handloom production clusters to be developed as Handloom Export Zones to augment the export potential of the industry. In addition, the council is taking a series of initiatives to upgrade its infrastructure, modernise looms and hone the skill sets of handloom weavers. Such measures are likely to help handloom weavers enhance their competitiveness and improve their earning potential, thereby contributing to better standards of living. Furthermore, smart marketing tools are being adopted to strengthen the global market for handloom products. With such initiatives being undertaken by the government, councils and associations across the country, the Indian handloom sector can now look forward to a promising future.
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