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Health Drinks Market-navigate The Confusion

By: Home | Health-and-Fitness


The health drinks market today is so overcrowded with "me too" products that it is difficult to get through the maze of mediocre and poor products and find one that is worthy. The claims made by advertisers are sometimes not believeable or outright ludicrous. It is important to follow some guidelines that will ensure a wise choice. Compare product strengths and weaknesses and measure in terms of usefullness to the body.

Let's first look at the functional beverages market. Functional beverages are the class of beverages that that are made up of various types of berries, fruits, or vegetables in a blended form. V8 is a functional beverage from a vegetable. Zango is a functional beverage from a fruit. Noni, Gogi, and Mona Vie are functional beverages from a berry. The functional health drinks market provides products with vital nutrients that we wouldn't otherwise receive unless we sit down for a salad. These drinks make it extremely easy to supplement the diet with healthy plant sources when on the run. The problem is that the human body requires highly varied sources of nutrients as no one fruit, veggie, or berry covers all the bases.

The next classification is the basic fruit juice such as orange juice, grape juice, apple juice, pineapple juice, and the like. These juices are full of the vitamins and minerals required by the body for cellular metabolism, providing energy, and the necessary water for hydration. The problem with this class of health drinks is that they are highly processed unless squeezed at home. They are often very high in sugar which, when ingested, causes the blood sugar to rise. The result is an insulin response. These continuous insulin spikes caused by too much sugar dumped into the bloodstream at once can cause kidney and heart damage over time. It is known that the pulp in whole fruits serves as a buffer to too much blood hitting the bloodstream at once so eating fruits as opposed to drinking their juice is more beneficial. This minimizes the chance of an insulin response or "hyperinsulinism".

The third group that you may have read about lately is the cell renewal formula. This group consists of the aforementioned two as well as combinations of fruit or berry extracts, herbs, and other medicinal plant compounds. The is an emerging and exciting trend in the world of nutrition and nutriceutical science. This is the new age of the health drinks market that is grounded in nutriceutical science and that will revolutionize the way we view our health and longevity. The process by which the body replace dying cells daily is termed "cell renewal". 300 billions cells replicate themselves daily just before they die. The results are a new body every 7 years in terms of the age of the cell. Advanced cell renewal formulas pack a powerful punch by providing all the necessary compounds that allow the cells to reconstruct themselves in a superior fashion. The results are higher energy producing cells that can transform the way we look, feel, and perform.

It must be stated that the energy drinks on the market today are not part of the health drinks market. These are anything but healthy. If you look close enough you will discover that these energy are full of sugar (remember what causes obesity and Type II diabetes?) or artificial sweeteners (known carcinogens), caffeine, ephedra or a combination of the three. Ephedra and caffeine that cause the body to go through an energy crash as they are simply stimulating the nervous system for a period of time. Sugar does the exact same thing. Now that you have the latest tips on the health drinks market do choose wisely as your health has more value than all the riches in the world.



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